The Oaklander Marketplace website homepage, designed and built by Miles Media

Who they are

The Oaklander is an upscale independent hotel in Oakland, Pittsburgh. Like a lot of good hotels, it has a signature collection guests genuinely want to take home: the candle from the room, the robe, the mug, the slippers.

What they needed

Two things were being left on the table. Guests who liked something in their room had no way to buy it, and anyone wanting food or a drink sent up had to call down and hope.

Both problems have the same shape. The hotel had things to sell and no storefront to sell them from, so every sale depended on somebody asking at the front desk.

What we built

We built the marketplace as one store covering all of it. The signature collection, beverages, food, and room service ordering sit under a single cart, so a guest ordering a nightcap and a logo mug does it in one go.

Products are photographed in the rooms rather than on a white background, because a candle on a nightstand beside the actual bedding sells better than a product shot. Variants like sizes are handled properly, so a polo with four sizes is one product rather than four listings.

The whole thing carries The Oaklander's identity rather than looking like a generic shop bolted onto a hotel, which matters when the entire premise is that guests want a piece of this specific hotel.

What made the difference

One cart for everything

Merchandise, food, drinks and room service share a single checkout, so a guest is not bouncing between systems to order two things.

Photographed in the rooms

Products are shot where guests saw them, which is the reason they wanted them in the first place.

Looks like the hotel

The store carries The Oaklander's identity end to end, because the brand is the thing being sold.

Could your site do more?

Every project here started with a conversation about what the business actually needed. Yours can start the same way.

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