Website Design and Development
A contractor site built to bring in quote requests
Reliable Exteriors is a family-owned exterior contractor working across Western Pennsylvania: siding, roofing, windows, and additions. They have been trading since 1984, and the owner is still the person who shows up at your house.
Contractors live or die on quote requests, and their site was not producing many. It also buried the thing that actually separates them from the truck down the street. They are a James Hardie Alliance Select Contractor, which is an installation standard that unlocks a 30-year non-prorated warranty on the siding. Most homeowners have never heard of that. It is worth explaining rather than assuming.
The credential leads now. The first thing on the page is what Alliance Select means and what it gets the homeowner, in plain words, next to a quote form that starts asking for details immediately rather than after three clicks.
The form is the center of the site. It offers a free 3D rendering, which is a strong reason to hand over a phone number, and it runs in short steps so it does not feel like paperwork. Every submission is stored the moment it arrives and the notification goes out separately, so a hiccup with email never loses an inquiry.
Underneath that we added the things local search rewards: pages for the towns they serve, a project gallery the office can add to, real reviews, and a blog they can use to answer the questions homeowners keep asking.
We deliberately did not use James Hardie's green. The site is red and near black, so it looks like Reliable Exteriors rather than a manufacturer's dealer page.
A short multi-step quote request with a free 3D rendering as the reason to start it, placed where people land instead of at the end of a journey.
Every submission is written to a database first, then the email goes out. If the notification fails, the inquiry is still there.
The credential does the selling, but the site looks like the family business that earned it.
Every project here started with a conversation about what the business actually needed. Yours can start the same way.
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