Website Design and Development
Carmen Peluso Golf
A PGA coach and his club shop, under his own name
- Industry
- Golf instruction and club repair
- Location
- Pittsburgh, PA
- Visit
- carmenpelusogolf.com
Who they are
Carmen Peluso is a PGA Associate who teaches golf in Pittsburgh. He is head coach at The Back Nine West Hills, also teaches at the new South Hills location in Canonsburg, and gives one-hour lessons on Full Swing simulators at both. He won the 2008 Pittsburgh City Amateur Championship, and he runs Lovey's Golf Center, his own club repair and fitting shop, named for his mom.
What they needed
Carmen had no website of his own. Anyone looking him up had to piece him together from a coach listing on The Back Nine's site, his Instagram, and a separate Google listing for the shop.
Booking was the harder problem. Lessons at The Back Nine West Hills are booked and paid on The Back Nine's own system, so the site had to send people there rather than take bookings itself. A good share of what Carmen offers cannot be booked there, though: the first lesson for new students, lessons at South Hills, playing lessons, fittings, and club repair. Each of those needed its own clear way in.
What we built
The booking page lists every option with its price and says what happens when you tap. A single lesson or a pack at West Hills opens Carmen's calendar or the packs page on The Back Nine's site. Everything else opens a text to Carmen that is already written, so a new student only has to add the days that work. On a computer, the page suggests calling instead.
Club repair has its own request builder. You tap what needs work, how many clubs, whether Carmen picks them up or you bring them to your lesson, and which grips you want. The site writes the note and your phone sends it. The fitting page leads with two Google reviews that reached opposite answers: one golfer gained thirty yards from a driver fitting, and another had an inch cut off the driver she already owned.
The site saves to a phone's home screen and opens like an app, and the Tips page signs people up for a weekly tip by email, which gives Carmen a list of his own instead of followers on someone else's platform.
What made the difference
Two ways to book, one site
West Hills lessons go to The Back Nine's own calendar, and everything that calendar cannot take becomes a ready-to-send text to Carmen.
Club work in a few taps
A short builder turns the job, the number of clubs, and the pickup plan into a text message ready to send to Carmen.
Built to work like an app
The site saves to a phone's home screen, and the weekly tip goes out to an email list that belongs to Carmen.
Could your site do more?
Coaches and solo professionals who want a site under their own name start with the same build. Custom website design
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