Website Design and Development
Bliss Skin Studio
A solo studio that takes bookings on its own site
- Industry
- Skin care and beauty
- Location
- Centerville, Ohio
- Visit
- blissskindayton.com
Who they are
Bliss Skin Studio is Kristin Nolan, a licensed esthetician since 2005 who has worked for herself for the last six years. She sees one client at a time in a single treatment room inside Bangs Salon and Spa on Far Hills Avenue in Centerville. Every facial includes Reiki, and the studio is deliberately not a medical spa.
What they needed
Until this project she had no website built for the studio. Her domain pointed at a Square Online page, and its Book button sent people away to Square's own booking screen to finish.
The menu needed the most work. Her services live in Square with their prices and times, but the names there were written for her own records, and every bookable service, waxing included, sat in one category called Facial Treatments. That is fine for running the business and no help to a client trying to choose.
What we built
We started from her inspiration board, and the site's colors were measured from it: deep brown, forest green, and warm beige on a dark ground. The menu is split into Facials, Waxing, and Lash and Brow, and every service shows its length and price beside a plain description. Prices and times still come from Square, and a check compares the site against her catalog and reports anything that has drifted.
Booking happens on the site. A client can book a facial and a brow wax in one visit or put them on different days, pick from Kristin's real open times up to twelve weeks ahead, and confirm once. Add-ons only appear after a facial is chosen, and the calendar only offers times long enough for the whole appointment. Each booking lands in her Square calendar like any other, and payment still happens at the studio.
Square does not alert her to bookings made this way, so the site emails her each one. When no time works, clients can join her Square waitlist from the same page. Addresses from the old Square site redirect to the matching new pages, so saved links still land somewhere.
What made the difference
Booked on her own site
Clients pick services and see Kristin's real open times twelve weeks out without being sent elsewhere, and each booking goes straight into her Square calendar.
Several visits in one booking
A facial this week and a brow wax next month can go through together, and add-ons are only offered when there is a facial for them to go with.
Kept in step with Square
The menu is checked against her Square catalog, and any price or service that no longer matches gets flagged for an update.
Could your site do more?
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