The term Digital Marketing is gaining popularity gradually.Till date it is not a very well defined term.Digital Marketing is a broad term that encompasses marketing tools like search engine optimization,pay per click and banner advertising.But this will be a narrow definition of the term.

Digital Marketing also includes blogging,RSS,SMS,email,podcasting,voice broadcast,fax broadcast,instant messaging,wireless text messaging,social bookmarking and video streams.It never includes traditional methods like print media,TV, radio or billboard.

It is because those mediums do not give the opportunity to count the number of people who had seen or heard or read an advertisement.In traditional forms even if you get some response it takes time to get feedback from the customers.Moreover those forms do not allow you to reach global audience at a time.

With Digital Marketing it has become easier to communicate with the audience and track the viewer or listener or reader statistics.Change in the technological field has enabled you to interact with the client immediately.It mainly concentrates on Internet marketing strategies.

Internet has grown a strong communication vehicle over the years and it has been recognized as a powerful marketing medium as well.Digital Marketing allows you to examine the success of a campaign on the basis of some factors like what the audience is viewing,how often are they viewing and for how long are they viewing the campaign.You can also track the response rate or number of purchase made and so on.

But it is important to remember that Digital Marketing encompasses a number of marketing tools and all of them can not provide the same kind of reports.Different tools are effective in different ways and it is also important to note that a number of new technologies are evolving now and then.

With instant messaging you can converse with the clients.Webcasting also gives the same opportunity.If you want to chat with the clients you can go for email and social networking sites.And if you have podcast in your website it is just like having a small radio station of your own.

Digital Marketing can be considered as a combination of “push” and “pull” marketing techniques that helps to execute the marketing campaigns.Push is when you get in touch with a consumer and encourage them to buy your product and service.You can send SMS on the mobile phones of your customer or send them emails.Detailed tracking and reporting is possible in Push marketing.It also offers high return on investment.

On the other hand pull is when the customers take the initiative to find you on the web world with the help of Digital Marketing.When the customers know about your website they can easily contact you. The customers establish a link with your company through podcasts,streaming video and so on.In Pull marketing there is no restriction regarding the type or size of the content.Since the customers find you,you don’t need to use any technology to send your message to them.

Digital Marketing can boost your business in a great way.

Source by Steve McMains

Joint venture marketing and camouflage marketing together form a great strategy that will bring success to your Internet business. Joint venture marketing is a type of marketing and advertising that centers on forming a partnership with one or more other business to maximize profits for all of the companies involved in the partnership.

Camouflage marketing is implementing the use of a well-known trigger where people draw conclusions about the nature of something based solely on its appearance. It is human nature to do this, and the combination of joint venture marketing and camouflage marketing uses this principle to maximize marketing strategy for the utmost benefit to the parties engaged in the enterprise. This combination of joint venture and camouflage marketing can:

– Bring qualified prospects and leads to your website
– Maximize offline prospects
– Minimize your out-of-pocket costs

Camouflage Marketing

Joint venture marketing is a fairly straightforward concept to grasp, but camouflage marketing is a newer concept, which requires a bit more attention to understand.

Camouflage marketing is a way of marketing that is hidden (hence, camouflaged) in everyday language and images. It implements a psychological mechanism that is at work all the time in the human brain, where we draw conclusions about the actual nature of something based solely on its appearance.

This form relies upon the old belief that “if it looks like a duck, walks like a duck and quacks like a duck, then it must be a duck.” This principle is at work in our brains all the time and is the basis for many of the split second decisions that we as human beings make all the time.

Make your advertisement look like an article

Camouflage marketing, in combination with joint venture marketing, can create a tremendously successful campaign – especially in how your advertisements come across to potential customers. One trend that helps lend credibility to your advertisement is to craft your ad so that it looks like an informative article; this will lend credibility to your product and ultimately get more people to pay attention to your ad and your company.

The format of an article promises substantial and factual information, which will make your advertisement more authoritative. The editorial style carries the weight of integrity with it, as well as a positive emotional trigger, which can mean a boost in your sales!

This concept may initially sound a little suspect – as though you are manipulating your customers. This is not the case at all! Most people know when they are looking at an advertisement vs. a scholarly article – there is no trick here. The thing that you are capitalizing on is the illusion of a factual, editorial article. And, let’s face it, all marketing and sales is about creating an illusion; we know that the pretty watch or the sexy car isn’t going to improve our looks or our love lives, but that is the way that many products are marketed, and what we, as a consumer society, happily buy into.

This type of camouflage marketing, combined with joint venture marketing, has the possibility of taking your business to a new level.

Source by Christian Fea

To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of business.

The information provide is not exhaustive but in the opinion of the author these core elements when implemented will service to act as a sure and solid foundation for your business whether it is home based or whether you are running your own business unit within a larger corporation. Pay attention to the four areas below and work out a plan to constantly refine and update.

Category Marketing : You should know and should take time to sit down and plan out which category of the market your product or service fits into. What is meant by this ? consider the manufacturer’s of cars – when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That is to say, the car could be a Mini Car, a Sports Utility Vehicle, a Multi Purpose Vehicle, a Sports Car, a Soft Top convertible and so the list can goes on.

A car is not just a car – the master category of car (your product or service) can and must be split up to provide a solid foundation from which to launch your business. To define the category for your business, take a blank piece of paper, consider the example of the cars and try to come up with at least five different categories in which your product or service can be placed.

Market Segmentation : This deals with the other side of the spectrum after considering Category Marketing, this looks at the end users or the market place whereas Category Marketing focusses on you, your product and your company’s services. Marketing Segmentation looks at splitting up the target market into group for which you can use to target your product and service to.

The market can be segmented by Race, Age, Earning Capacity, Living Area, Maritial Status, Disposable Income etc, etc which when devised correctly will give you a firm base for which Category of product you can sell to a particular Market Segment.

Channel Marketing : Every product or service must pass through a Marketing Channel in order to reach the end user. Most successful businesses today use multiple channels through which to reach their target market and your business should be the same. Examples of marketing channels are Retail Store, Networking Events, Distribution Warehouses, Shopping Malls, Telephone, Mail and the Internet. You should consider what you wish your primary channel to market to be and focus on this and then work on having a few secondary channels to market.

Develop most of your sales and communication tools for your primary market which will be in line with the Category of product and the particular Market Segment which you are looking to address. I consider the internet to be one of the most important Marketing Channels no matter what business you are in and I find the vast majority of my clients on a worldwide basis this way as I have developed significant expertise in this field.

Ideal Client Profile : Based on your definition of all of the above you should be able to develop and ideal client profile, this will tell you the type of person who is most likely to buy from you and with whom you are able to develop and long term relationship. The client profile will show which segment(s) of the market your client come along with the category of product that they prefer to purchase from you. Along with this you will understand through which marketing channel they prefer to purchase from you.

When working on your business focusing in on these key points will serve you will to take your business results to the next level.

Source by Stephen Campbell

Online Marketing Strategies

Putting together an online marketing strategy requires knowledge of strategies that will work for your business, or the knowledge of where to find people who have the experience to lend to you for your success. The best strategies include a portfolio of techniques that draw in visitors from different sources. Researching different online advertising methods, their costs and putting together a budget to test those methods is a wonderful way to get starting with the promotion of your business. Testing products is important because it allows you to create the perfect mix to sell your products and services.

There are many different types of advertising options available in the internet, such as banner ads, link building, blogs, press releases, article writing, cost-per-clicks, and many others. Deciding on the right mix of promotions requires you to have a certain feeling of chemistry with those advertising options so that you can check on them frequently and care about how they are performing. Once you decide on a group of promotions to focus on, be sure you learn as much as possible about how they work to bring in traffic and how they should be set up. You can consult an expert also to help you choose promotions that fit your needs.

Be sure to do your due diligence when researching the cost of online marketing strategies. There are many companies that offer promotion options, so you will want to get at least 3 quotes for each kind of advertising option you plan to use. This will help you to budget your advertising dollars wisely while saving you money without sacrificing the quality of the service you are purchasing. The lower the cost of advertising, the more effort it will take for you to get your product or service noticed. The higher the cost of promotions, the more likely you will get page rankings or advertising spots that will bring in more customers. It is important to look at these differences and decide on the best online marketing strategy for you.

Once you have chosen an advertising package for your online marketing strategies and have researched their cost to create your budget, you will want to immediately begin testing your advertising package to see which one produces the desired results you are looking for. As you allow your advertising to run, you will see customers visiting your information and converting into paying customers. Analyze the amount of paying customers that you get from your advertising, and reduce the cost or cancel the advertising that isn’t working for you. Now, you have created an online marketing strategy that produces great results.

Source by Uma A Ilango

What is Digital marketing ?

‘Digital Marketing’ is a referred term these days as the world is becoming digital and it has become important to know the strategies of this specific aspect of Marketing.

Marketing is about the promotion of a brand/service using distinctive channels and when we discuss about Digital Marketing, the prime promotion activities remain the same whereas channels used in are Digital.

The Big List of today’s Digital Channels

• E-mail Marketing

E-mail Marketing as the name prescribes is about using e-mails as a promotion strategy. It is a method to make individuals informed about the products or services texture.

Top Tools for E-mail Marketing

ActiveCampaign, GetResponse, MailChimp, ConvertKit, AWeber, Constant Contact

• Pay-Per-Click Advertising (PPC)

PPC remains for pay-per-click, a specimen of internet marketing wherein advertisers pay a fee every time their ads are clicked. Basically, it’s a method for purchasing visits to your site, as opposed to endeavoring to earn those visits naturally.

• Search Engine Optimization (SEO)

Search Engine Optimisation is an activity to upgrade search engine rankings i.e. the visibility of a site on search engine result pages. This is done by adding responsive components into a site.

• Display Advertising

It is a graphical declaration that seems consequent to content on websites, instant messaging (IM) applications, E-mails & included digital formats.

Examples include Content, Pictures, Animations, Audio, Video and Interactive content.

• Social Media Marketing (SMM)

Social Media Marketing is one of the facets of Digital Marketing that comprises the activities of gaining website traffic or consideration through social media sites.

Examples of Social Media:

Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest, Social bookmarking, websites & applications dedicated to forums and others.

• Content Marketing

Content marketing is an action of curating and sharing content in types of articles, pictures, videos and etc. over the web to get and hold clients of the significant business.

• Affiliate Marketing

Affiliate marketing is the performance-based marketing strategy involving an entrepreneur and one or more sites or affiliates. The affiliate website owners display advertisements on their own sites to market the entrepreneur’s goods or services in return for a rate of benefits.

An affiliate can make money by three methods: Pay Per Click, Pay Per Sale or Pay Per Lead.

Top Affiliate Networks:

Amazon.com, Shineads.net, Rakuten Linkshare, Thememonster.com, ShareASale, Commission Junction, eBay Partner Network, Avangate.com

• Online Public Relations

Online Public Relation activity is firmly identified with enhancing results from a few of the further digital marketing communications techniques namely social media, SEO, partnership marketing and viral marketing.

Learn Digital marketing and become an expert:

There are many institutes that offer Digital marketing course, but DSIM is a leading institute that delivers quality digital marketing professionals. The institute is active since 2011 and has its branches in Bangalore and Kolkata other than Delhi.

The institute offers full digital marketing course or Online Marketing Course. The institute has got 8.6 rating from the trainees from all across the globe. You can check reviews on following Link. Have a look: DSIM reviews

Source by Manju Rai