If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.

We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.

How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!

But here are some basic principals that should guide you, should you want to play this game;

* Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.
* You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those “points of distinction.”

There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients… it is a recipe for long-term failure.

If you would like more information on our marketing strategies and proven methods of success for dermatologists, plastic surgeons, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.

Please visit our website at: www.healthcaremarketingpartners.com

Source by Healthcare Marketing

Marketing Communication Manager Job is not an easy task by any means. You should be the best in the business if you want to secure a decent position in this field. A regular BA degree is required to work as a Marketing Communication Manager. An efficient manager should able to execute crucial projects within the deadlines.

So, if you are looking for a sample cover letters for this post then given below is one of them:

Sample Marketing Communications Cover Letter

You’re Name
You’re Address
Your City, State, Zip Code
Your Phone #
You’re Email

Date

Employer Name
Company
Address
City, State, Zip Code

Dear Mr. /Ms. Jones,
With reference to your advertisement in the daily times for the want of a Marketing Communications Manager, I hereby present my job application for the same. I believe that my strong work experience in this field makes me a suitable candidate for this position. I am very excited towards talking to you regarding the post. I really do believe that I can prove to be a valuable asset for your organization.

I possess excellent interpersonal and communication skills. In the company where I worked previously, I was responsible for handling a number of tasks. I handled various print communication and creative services. I also had to develop and implement communication strategies in the entire association. My work was appreciated on a number of occasions by my superiors.

Besides, all these you should appoint me because I have excellent writing and editing skills that could benefit your company in the long run. I have an ability to adjust pretty quickly in all kinds of circumstances. I am also a very good team player. I know how to manage my staff members.

So, if you feel that there is mutual interest then do contact me on the numbers given above to fix up a meeting time at your earliest possible convenience. I really look forward to meet you in the near future.
I express my heartiest gratitude for considering me for this job.

Sincerely,

Signature

Source by Laura Brasnan

We must first understand what research is.  It is another word for gathering of information.  The more information we have the closer we get of making our own decision.  Research is the result of advancing knowledge created in the past.  There are people from all walks of life that contribute to gathered information.  These are ordinary people and extraordinary people.  They include, teachers, students, scientists, professors, scholars, business owners, librarians, book keepers, writers, politicians and many more unknown out there.  These are everyday citizens we interact with.  They all help with the flow information that people use for self help.

Research is designed to solve a particular existing problems so there is a much larger audience eager to support research that is likely to be profitable or solve problems of immediate concern.  We also must understand how research impact our decision making.  Most people make decisions without gathered informations to back them up.  Only few do.  The problem is most people aren’t patient enough to put in the effort.  Research requires time, effort, and sometimes money to have the evidence you need to make a sound decision that’s why many avoid it.  The research you do and evidence you gathered will have impact on your future.  Be adviced, considered the risks or consequences of making an important decision with inadequate evidence.

In conclusion research is very vital to our everyday decision making.  It arms you from wrong informations and save time and money.  It is important to your success as you take on life’s challenges and career decisions making.  But be careful though, becasue too much research without action on what you’ re learning is not good either.  The question is how much information is enough?  How much information can you afford?  Information obesity can be research problem just my advice.  Research plus action will most likely guarantee a successful research.  Now go out there and make good decisions.  I wish you success.  To learn more about taking charge of your future go to my resource box at http://www.unlimited-mlmwealth-online.com Email: prince@unlimited-mlmwealth-online.com cell: 612-363-7576

Source by Prince Samuels