Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.

1. Marketing builds value in your products and services for your customers.

Most salespeople want to know as little as possible to make the sale. Some sales staff needs technical specifications and things of that nature, but ultimately, the less they have to learn the better. This makes sense, because their goal is to make sales. Therefore, marketing has to step in and create value for your customer. If you can not create value for your customers, why will they buy from you? Sometimes they will buy from you once, but will they come back if there is no value?

Many times, business owners don’t capitalize on all the ways they can give value to their customers. They get lost in the production or product concept of marketing and end up with marketing myopia. Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. You can not let this happen to you. Pay attention to your customers and why they buy your products. People buy a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.

2. Marketing helps build customer relationships.

Everyone put emphasis on the sales staff when it comes to sales. “If the sales team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times as much to obtain a new customer as it does to keep an existing one. This means you need to maintain the relationship with your current customers in order to lower marketing and sales costs and increase sales.

Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of things: loyalty programs, thank-you cards, customer appreciation events, free gifts, and so on. Each company must find a unique way to set themselves apart from the competition while building a loyal and long-lasting relationship.

3. Marketing establishes a brand image.

When you use FedEx for shipping, you know what you are getting: fast delivery, flexible shipping options, and better service than other shippers. Are all of these things true? They may be, but their marketing activities established all of these. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.

You must use marketing to establish your brand. Customers need to know what to expect from your company based on your brand image. What kind of products and what types of service will you provide the customer? Let your marketing tell the story and establish your brand.

Source by Nate Stockard

Direct Marketing

 Mango Solutions is a business of direct marketing to the consumer, as by direct mail, mail outs or direct call over the phone. We direct market your services throughout Australia and New Zealand and direct marketing to customers either through mail outs, mailing lists or telephone rather than in a retail establishment.

 Mango Solutions can either provide you with the mailing lists for you to do your own direct marketing, or we have personally trained staff to suit your direct marketing requirements and to ‘direct market’ prospects and offer your service or products in a fashion that is not only professional, but in a manor that is direct and suitable for any type of marketing in the whole of Auz and NZ.

 If you think mango solutions can help you with your direct marketing you can contact us direct via email or call in to speak with us how we can assist you in direct marketing your product or services, you can choose to have us only mail out information or do all the work by direct marketing to potential clients.

 We also have Mailing lists for sale, in times past, when companies first started using Direct Marketing as a marketing tool,they come to a brick wall on where to start calling or sending information, however over the many years we have been in business we have now generated a huge mailing list and if you would like to enquire more about our mailing lists or direct marketing sercives visit our website below.

 Are you looking for a direct marketing company to work and manage and deliver direct marketing services for your business such as; telemarketing, marketing, mail outs, and an opportunity to grow and expand your business in Auz or NZ, then this is it, Mango Solutions… direct marketing for businesses like yours for the past 4 years!

Mango solutions, the solutions to you direct marketing needs.

www.mangosolutions.org

P: 07 5553 4178

Source by faryah

The marketing industry is highly dynamic and marketers are challenged all the time to come up with creative ways to increase brand awareness, market share and sales. It is thus crucial to keep up with new marketing concepts and strategies developed over time and this is where New Wave Marketing comes in.

According to Hermawan Kartajaya, a highly regarded marketing guru from Asia – Indonesia, the famous nine principles of marketing, as we all have learned to know and applied in our marketing strategies, need to be revised and adapt to the modern world today and these new principles will be known as New Wave Marketing.  Whether or not they will actually replaced the old terms from now on has not been announced.

Just to point out, The nine principles of marketing by Phlip Kotler also referred as “Legacy Marketing” are:

1. Segmentation,
2. Targeting,
3. Positioning,
4. Differentiation,
5. Marketing-Mix (Product, Price, Place, Promotion),
6. Selling,
7. Brand,
8. Service,
9. Process

12 C of New Wave Marketing

The new elements or principles has now been termed the 12 C of “New Wave Marketing” and they are:

• Communitization,
• Confirming,
• Clarifying,
• Coding,
• Crowd-Combo (Co-Creation, Currency, Communal Activation, Conversation),
• Commercialization,
• Character,
• Caring,
• Collaboration

You will be able to understand the new terms better with the illustration below and you will see that the New Wave Marketing is actually a replacement of terms of the Nine Principles of Marketing.

• Segmentation = Communitization
• Targeting = Confirming
• Positioning = Clarifying
• Differentiation = Coding
• Marketing-Mix = Crowd-Combo
• Product = Co-Creation
• Price = Currency
• Place =Communal Activation
• Promotion = Conversation
• Selling = Commercialization
• Brand = Character
• Service = Caring
• Process = Collaboration

These new terms described the principles of Marketing better than the previous terms and make more sense in the new world today. The changes in information technology especially the internet including social marketing has revolutionized how we communicate with one another, creating more opportunities as well as threats to all businesses.

The influence of the internet world also contributed to the evolution of Internet Marketing Strategies and New Wave Marketing principles and many large successful businesses that applied them have become successful companies.

Just like the 9 principles of Marketing that needs adaption to the new world, we too need to adapt to the New Wave Marketing and apply them to our business to face this new world.

These New Wave Marketing principles, when applied, allows companies to reap huge benefits, “getting high impact with low costs” with sustainable competitive advantage over others that have not applied it.

Source by Bobby Leong

As the owner of a courier business, you need to be very clear about what marketing is.

Marketing is “the whole idea of your business”. What your service is, at what price, when it’s available, the people it’s aimed at, how those people should actually buy from it, what colours it uses, the name, the pricing, its location and coverage, and so on.

This article deals with the marketing of your courier business.

You need to match the features, advantages and benefits (“FAB”) of your courier service with the wants and needs of your customers. Once you’ve worked out the details of your marketing, you need to communicate it to the people you’re aiming at.

Marketing should not be confused with selling. Selling is part of marketing. Marketing helps your selling to be effective. Selling is the act of to trying to persuade your target that you alone offer the
quality he wants, at the price he wants. It will not always the cheapest price. He/she will be juggling with a whole range of things such as price, system, performance, habit, prejudice, fashion, value and personal relationships. The bottom line is that he/she will come up with a simple conclusion that “I like it” or “I don’t like it”, and if it is “I don’t” he/she will go away and buy whatever it is he/she “likes better” from somebody else.

The crunch question is “What is the customer looking for?” and your success in marketing lies in getting it more nearly right than your competitors. If you get it right you make money.

Question Yourself:

Make sure you know the answers to:

“Give me a really good reason why anyone should actually choose
you rather than someone else”

“What is so special or different about your courier service that they should choose to spend their money with you”

“Is there anything unique about your quality, features, specification, service, design, convenience, availability, presentation, or performance that actually matters to the customer?”

“Which customers don’t you want?”

“Which customers do you want?”

“Where are they and how many of them are there?”

“How do they go about making their buying decisions?”

“What actual benefits will they get, and why would they get more benefit than from buying from someone else.”

“What problems can you solve that are commonly experienced by your customers?”

You should know the answers to all of these, and rehearse them in front of someone who will give you friendly criticism.

Make sure you know who your target market is. Look at what your competitors
are offering to those people, and make sure you know why your business
services more closely correspond to what your target market wants to buy.
You can find this out by phoning your competitors and asking them, usually, and by looking at their website. Work out areas in which you offer a better service or are better value than they are.

From all of this, decide on price, presentation, service quality and selling method, and keep this clear in your mind.

Respond to changes in the courier market, both local and national, such as the arrival or disappearance of a competitor, or changes in their prices or service, or the emergence of new technology such as freight exchanges, social networking, realtime Proof of Delivery systems, and online booking. If you fail to supply what your customers really do want they will simply take their money and spend it with someone who does.

In the end, business is about people, it is about understanding what they want, about supplying it when they require, wherever, whenever, and however they want, at a price they are prepared to pay that maintains your margin. And then getting paid.

“One important key to success is self-confidence. An important key to self-
confidence is preparation.”
(Arthur Ashe)

© 2009 Tim Gilbert – All rights reserved.

Source by Tim Gilbert

Digital Marketing is a dynamic field. It constantly changes every day with a rapid speed and that is evident through the trends that we as a Digital Marketing Agency keep a track of on daily basis. In this cut-throat competitive world where there are so many agencies coming up on a daily basis, people are also alert and updated. They only want to work with the innovative and top notch branding agency who keeps a watch on Digital Marketing trends. In order to be consistent and for maintaining our success rate we as a top digital marketing agency identify all the current trends and try to capitalize on the some. Below are some of the strategies that best digital marketing agency follows:

Marketing through Mobiles :

We see a mobile in every hand these days! Don’t we? Mobile is today being used by the masses and thus should be targeted by the marketers on a priority basis. Being completely compact, easy to carry and accessible, the frequency of content that people read on a mobile is much more than they read it on laptops or computers. Google has specially mentioned in their various press conferences that to facilitate search engine optimization on mobiles is their main criteria. Thus we as the best SEO company in Gurgaon focus on content that is readable on Mobile phones.

Spreading the content on Social Media

We have vast experience as a Social Media Marketing Agency and thus we know the kind of power that content has! Content is basically fire that ignites all the Social Media platforms like Facebook, Instagram, Twitter, Snapchat and so on within seconds after it gets posted! Content is basically a bait that is used to catch the audience attention. Every platform has it’s own set of trends and followers. Being the top Social Media Agency, we focus on powerful content and then drain all our resources in spreading it like a forest fire on Social Media Platforms. Always remember that the content that you post on LinkedIn must have both formal and professional tone unlike Facebook and Twitter. 

Video interaction with audience

Today do you have time to read a lot of content? Do you prefer reading a novel or prefer watching a movie made on the same? The answer is unanimous! Movies! In this always running time, people have hardly got the time to sit back and read the content that is on Social Media Platforms. But the video that they see not only entertain them but also stays in their mind for a longer period of time. So, always focus on making and posting videos that are both engaging and entertaining! This generates much more audience traffic.

Pay for what you promote

In the yesteryears people spent very less on online marketing. But today the scenario has changes. We as a PPC Marketing Agency have observed the trend where marketers and brands invest a lot of money and resources to promote their products or services on various Social Media platforms. With this they target specific audience and specific demography which yields them fruitful results!

Do you have any other trend on mind that we missed? Do let us know!

http://www.silverstrokecommunications.com/

Source by sunita