Tag: small business marketing

Understanding the benefits of viral marketing, implement it as one of your marketing strategies to greatly increase the exposure of your online business. Viral marketing is a great way to promote your products and services.

Exploit the Power of Viral Marketing

Viral marketing is an extremely powerful and effective form of word-of-mouth advertising technique that utilizes the power and popularity of online social networks, online forums, email, blogs and other resources to deliver your marketing message and bring about exponential business growth. Viral marketing has helped small as well as medium businesses to build or enhance their reputation, brand awareness and image.

Reap the Benefits of Viral Marketing

With this effective online marketing technique, you can dramatically improve conversion rates by giving your visitors a message that is interesting to them. Once the best viral marketing campaigns are implemented, you can reach out to a large customer base with minimum effort, and enhance your business by guaranteeing high visibility in the search engines. Thereby, you can bring a solid stream of visitors to your website, enhance your one way link building, automate your marketing attempts and establish a solid reputation quickly and easily.

Apart from these, viral marketing techniques will enhance your business, bringing in high sales and growth rate within a short span of time without spending huge amounts on promotional/marketing campaigns. Viral marketing benefits include:

• Viral marketing tools are easy to develop
• Can be easily combined with other marketing methods
• Keeps potential buyers engaged in the sales process
• Keeps your brand at the top and yields long term positive results

Use Viral Marketing that is Right for Your Business

Today, there are many internet marketing companies that offer viral marketing service to market your website, products and services. It’s important to choose a professional viral marketing company to get the best viral marketing service for the success of your business. With the help of a reliable and efficient service provider, you can send the right message to the right people at the right time.

Source by Rajeev R

Online Businesses have gained popularity because they help business owners to place their businesses in front of thousands of users across time zones in one instant. Web based businesses rely heavily on online marketing One of the biggest advantages of online marketing that it facilitates quick and easy sharing of information amongst consumers. This reduces an organization’s marketing costs to a large extent.

Unlike the olden days when users had to spend money to transmit information by a telephone call or a letter; these days the same can be done free of cost through email. Online marketing also helps in eliciting a quicker response from users. Users no longer need to post business reply envelopes or make expensive telephone calls. All it needs is a few mouse clicks to obtain all the desired information about a company’s product or service.

Online marketing quickens the two-way communication process between a company and its customer. It also offers a company an unobtrusive way to communicate with its potential customers. It means that online marketing diminishes the role of intermediaries allowing companies to pass on the incumbent benefits to their customers.

Affiliates benefit a lot through online marketing. Their marketing initiatives get a boost as they get an inexpensive way to target overseas clients. Another advantage of online marketing is that it helps companies to close deals without incurring much expenditure. Deals can be closed via email or telephone without the need for an executive to visit the prospect personally.

Online marketing can help start-ups save a lot on infrastructure costs. It eliminates the need to rent a separate office as start up owners can work from home. Other associated costs like electricity, water, heating, communication costs can also be eliminated.

With Online Marketing, the astronomical costs associated with television, print or radio advertizing can be side stepped. Unlike traditional advertising where users have to accept the rates offered by the publishers; online marketing allows users to design campaigns according to their budget with no upper or lower limits attached to their marketing expenditure.

The interactivity inherent in an online marketing campaign is simply unmatched. If you are looking for a cost –effective way to target your audience the online marketing is the best option.

Seo services providing companies like seo company india play the important role To show the visibility of website in search engine with the help of some services like internet marketing solutions and Search Engine Positioning Services

Source by deep raj

Copyright (c) 2009 Ben Cummings

It is very difficult if you find yourself in a dangerously slow practice situation. In this article, I will reveal three important steps on how to save your dying chiropractic clinic. This contains information about chiropractic marketing and how this will help in saving your practice.

Last week I got an email from a doctor that went like this: “Ben, I just found your website. I now realize everything I’ve done has been wrong, which is why I find myself in my current situation. My practice is dying on the vine. What can I do?”

How to Save a Practice in 3 Steps

1. 100% Focus on Chiropractic Marketing:

It is very important to remember that chiropractic marketing is the first thing you should familiar yourself with.

What I mean here is that, when we are practicing good marketing strategy, it can really get in 20 new patients per month. When you had 10 systems similar to this that you can habitually draw from, you can imagine how much power it can bring.

2. Create Multiple Marketing Poles in the Water: In my Apprentice program, I teach an approach called Marketing Poles in the Water. The effective tool to build a thriving practice is having 2 dozen poles in the water- that means 2 dozen effective marketing system – that each produce varying numbers of patients. If we are going to wire everything at the lowest possible level of result, which means, with 24 poles dipped in the water, even if each pole can only bring 1-3 new patients, you can actually have 24 new patients minimum for a month.

Quit looking for the one magic ad that fixes all your problems. Such an ad does not exist.

What problem it can bring if you could only have 3 poles in the water? When I survey chiropractors, it is alarming to find that the majority of clinics are only doing three or four things total.

No wonder they have a new-patient problem. Marketing Poles in the water is a great life saver.

I got an email this morning from a doctor who said that he started his week with 2 new patients in his Monday schedule and before the day ends, he had seven schedule on Monday alone. That was followed up with 5 new patients yesterday. It’s funny because when we ask how they heard of our office each one of them was from a different “pole”.

3. Forget Delegating the Marketing – no one cares as much as you do!

The worst thing you could ever do, is divorce yourself from all this marketing stuff and toss it to an inexperienced staff member just because you don’t want to deal with it. Why would someone delegate the only thing in practice that brings in money, i.e. the marketing?

When you are delegating the marketing strategy to someone who don’t care much about it, then you will conclude that this will be the end of any practice (or business.)

What’s The Bottom line?

The bottom line is to beg, borrow, steal – well, don’t steal – doing whatever it takes to add two dozen marketing poles to your practice as rapidly as possible. This will save your practice. It’s mathematically impossible not to generate the new patients if you follow my advice.

No matter what, do not just sit there and allow yourself to die on the vine because you’re feeling paralyzed. Get off your butt and make things happen and get those marketing poles installed!

Source by Ben Cummings

Modern healthcare services have improved a lot more than what they used to be just a few years back. Patients today are well educated and very much aware of every new development in the field of medicine, thanks to advanced technologies and the Internet.

In such a scenario, as a medical practitioner, it is important to market yourself and your practice in such a way that your patients feel positive about you. Only then can you ensure that your current patients will keep visiting and also attract newer ones. This is the reason why healthcare marketing is nowadays essential for all healthcare professionals.

You need to identify the needs of your patients and the community in general to chalk out a marketing plan with a vision about what you want to achieve and what you need to do to accomplish those goals.

Gone are the days when a patient would just go to the nearest doctor. The modern educated patients are willing to go that extra mile if the doctor is proven to be the expert in his field. They search and gather enough information and visit a physician only when they are convinced about his skills. And how do you let them know about your specialty and expertise? You need a proper healthcare marketing plan which uses strategic marketing tactics to achieve that.

Modern patients are not merely patients suffering from ailments who are in search of treatment options, but also consumers looking for good service related to their health and well being. And your practice is not just a practice; it is also a business which you need to market well to earn revenue and make profits.

Make the most of modern technology and use the internet and video conferencing facilities. Offer online consultations to expand your customer base. Build a website which your patients find useful and informative. Keep updating it with information about your latest additions, change in timings or add links to informative websites. Have your site customized to provide online scheduling of appointments, maintenance of patients’ records or patients’ testimonials.

In the present times, there are many organizations which work on all days of the week and even 24 hours a day. You also need to make sure that your care and service is available to your patients at all times, whenever they need it, without any compromise on quality. Good marketing will ensure that your patients know that your services are available at all times.

A good marketing plan will also assure your patients that it is their well being that you value the most. True, they bring you the much needed revenue, but their health is your priority and you have to make sure that they are informed about it.

Healthcare marketing is not just about money but also your reputation and goodwill which cannot be built overnight. There are a lot of intangible benefits which a patient gets from a physician and these are what will actually help you retain your patients. So you need an effective marketing plan which helps patients know the benefits of being associated with you. You will also be able to nurture your relationship with your patients, both existing and new.

Source by Alex White

ICICI Bank Ltd. is the second largest bank in terms of Balance Sheet size. In the Indian Banking Fraternity. Also it is the largest new generation Bank in terms of branch network. ICICI Bank Ltd a Scheduled Commercial Bank was promoted by ICICI (One of the leading Financial Institution established in 1955 at the initiative of Govt. of India and World Bank) in the year 1994. The ICICI Bank has grown at a very fast pace to meet the demands of its clients in line with our expectations. ICICI Bank offers a wide range of product to meet the specific need of every segment of the society starting from Youngster account meant for children in the age group of 0-18 to special product for senior citizen. In the same way it had a product for Special category of customer viz. Trust Association Societies and Clubs (TASC) Which is a part of TASC & Defense under which i worked, thus TASC & Defense being the premium segment under the retail channel liability group (RCLG) constitutes main focus on generating business Both Incremental as well as fresh business in terms of value. Thus to focus on its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as to take a feedback towards its services.

The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as to take a feedback towards its services.

Source by Nishu