Tag: small business marketing

A lot of people are looking into this One24 Network Marketing Business Opportunity that just recently was introduced. Even though the world has not caught on yet, and it has not gone viral over the internet, still, this may already be the hottest or fastest growing MLM on the internet. Right now thousands of people have already joined the company because they believe 124 will be the next big thing, but if the opportunity goes viral, then hundreds of thousands of entrepreneurs could follow the crowd and join One24 in the coming months.

The One24 Network Marketing Business Opportunity has several advantages over the other MLM programs on the internet. 124 has a new and unique approach to recruiting a downline, in fact the training only takes 30 seconds. In addition, they have a health based product which can actually save money on the food bill each month, and then the most important part of the company, is the lucrative compensation plan. One24 has a 2 year path to retirement plan for the average person. Nobody needs previous experience to earn $100,000 during the companies 2 year marketing plan, and in fact, even an experienced and successful MLM veteran will have no advantage over just an average person who is getting into the business.

The current downturn in the economy and massive job losses in the USA will no doubt be a driving force behind the upcoming success of One24. There is no investment required, no inventory, no meetings to go to, and each preferred customer receives his/her own website. In fact, the only requirement to become a PC is the purchase of just one order of the Superfood of the company which is called Natraburst. And it gets even better, because as you build up your waiting list of PC’s, if one of them orders the product then that counts toward your order.

There aren’t many companies that can boast leadership from a legend in the MLM industry, who has more than 35 years of proven experience. His name is Mark Seyforth, and he was a pioneer in the incredibly successful HERBALIFE company, which is one company which has stood the test of time and continues with great success even today. Mark Seyforth has certainly done his homework, and has laid out a simple money making opportunity for the average person. This is a truly legitimate company, with a legitimate product, and a strong opportunity for anybody who wants to retire and be wealthy within 2 years.

Source by Rick James

Direct mail is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to as direct marketing or direct response marketing. Direct mail is, as the term implies, a marketing message that’s delivered to prospects by mail. It is opened one piece at a time and read one piece at a time.

Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. It is used in many different situations, limited primarily by the imagination of the advertiser. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records.

There are two main definitional characteristics which distinguish direct mail from other types of marketing or advertising. This involves commercial communication (direct mail, e-mail, tele-marketing) with consumers or businesses, usually unsolicited. This aspect of direct marketing involves an emphasis on traceable, measurable positive responses from consumers regardless of medium.

The most common form of direct marketing is direct mail sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list. While many marketers like this form of marketing, some direct marketing efforts using particular media have been criticized for generating unwanted solicitations. Some consumers are demanding an end to direct marketing for privacy and environmental reasons, which direct marketers, are able to provide by using “opt out” lists, variable printing and more targeted mailing lists.

Direct mail is one of the most measurable methods of marketing. It is attractive to many marketers, because in many cases its positive effect can be measured directly. Yet since the start of the Internet-age the challenge of Marketing Executives is tracking direct marketing responses and measuring results. Response rates are generally higher when the response device is separate from, rather than part of, the brochure or letter. Response rates to prospects (non-customers) average around 1%.

One of the most important parts of your direct mail piece is the response mechanism. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign.

Direct mail is one of the most common forms of direct marketing in use today. Direct mail is a dynamic, versatile marketing tool and is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases.

Source by Bob Withers

Internal Assessment:

Here the underlying question is, who shall assess? Shall it be someone internal to the teaching situation (e.g. the teacher) or some external assessor? Some one who knows the student or some one who does not? Everyday formative Assessment will almost by definition, be internal assessment performed, chiefly, by the teacher as part of his teaching, though he is not the only one who contributes here, other teachers, the students, and the students colleagues will all help him through their informal assessment.

Internal assessment is often called “Home examination”, “Class room test” or “Teacher made test. There are the assessments for which all the arrangement are made by the teachers of the same institution. It’s main aim is to evaluate the progress of students in different classes at different levels.

Teachers themselves frame the question papers, take the exam, examine the answer scripts/answer copies and decide about the Fail/Pass of the students.

Objectives of Internal Assessment:

Following are the objectives of

Internal Assessment:

(i)                             To evaluate the Mental Nourishment of students.

(ii)                           To estimate the student’s educational progress, speed of achieving and ability of learning.

(iii)                         On passing the internal exam, promotion is given to next class.

(iv)                         Internal assessment create the competing environment, which make pleasant effects over the educational achievements.

(v)                           Students and teacher both know the status of each student, who is leading and who is lagging and how much.

(vi)                         Teacher evaluate his progress and his teaching methods and try to over came his weakness.

(vii)                       It evaluate the particular curriculum for a particular class.

(viii)                      Parents of the students are informed about the progress of students so that they can care for their children.

(ix)                         Teacher can group the students according to Ability, Hardwork, Intelligence on the basis of the result and make arrangements for weak students’ betterment.

(x)                           Result of these test work as motive for further study and encourage or admonish the students accordingly.

(xi)                         It fulfills the objective of learning and retaining it for along time.

(xii)                       Teacher knows the hidden abilities, capabilities, desires and interests of the students, and became able to guide them accordingly on the basis of there.

Types of Internal Assessment:

(i)                             Following are the types of Assessment

(ii)                           Daily Test

(iii)                         Weekly Test

(iv)                         Fortnightly Test

(v)                           Monthly Test

(vi)                         Three monthly or Terminal Test

(vii)                       Annual exam or Annual Promotion Test

(viii)                     Entrance Test or admission Test

Merits:

(i)                 It is direct, flexible and can easily be tied with the unit of instruction.

(ii)               It is economical in terms of time and money and can be conducted frequently.

(iii)               There is little scope of mal-practices and the students get satisfaction (by receiving back their scripts) that they have been accurately graded.

(iv)             It permits the use of a variety of evaluation tools and the results can be used for the improvement of teaching learning processes and providing remedial teaching.

(v)               The student accepts it as of a variety of evaluation tools and the results can before the improvement of teaching learning processes and providing remedial teaching.

(vi)             The student accepts it as part of teaching learning process and faces it without squirm or fear.

(vii)           It provides essential date for the cumulative record, for grouping students according to their ability, and for reporting to parents as well as for making decisions with regard to annual promotion.

(viii)         It has content validity and scares are sufficiently reliable.

Demerits:

(i)                 Every teacher is not competent to construct and use these techniques of evaluation.

(ii)               Internal assessment tends to lead to indiscreet comparison of students.

(iii)             It is not possible to apply internal evaluation in respect of thousands of private candidates.

(iv)             Teacher can yield to local pressures.

(v)               Grades will vary from school and will not have uniform significance.

(vi)             Pupils and their parents have lessor faith in internal evaluation.

(vii)           Teachers having freedom of evaluating their own students, may tend to be lax in covering the prescribed syllabus.

External Assessment:

External Assessment is organized and conducted through standardized test, observation, and other techniques by an external agency, other than the school.

Process of External Assessment Conduct

(i)                 Selection of paper setters and reviewers.

(ii)               Setting and moderation of question papers.

(iii)             Printing and packing of question papers confidential nature of printing work.

(iv)             Selection of examination centres

(v)               Appointment of superintendents and invigilators and staff for the fair conduct of examination at centres.

(vi)             Supply of stationary to centres.

(vii)           Distribution of question papers to examinees under the supervision of  the centre superintendent.

(viii)         Posting of police personnel at the centres.

(ix)             Packing of answer scripts and sending them to Board’s office or examining body’s office.

(x)               Deployment of special squads for checking unfair means.

(xi)             Assignment of fake of fictitious or secret roll numbers to answer books at the Board’s office.

(xii)           On the spot evaluation at some specified centres where head examiner and examiners mark the scripts.

Importance & Objectives of External Assessment:

Following

(i)                 Degree/Certificate

(ii)               A standard

(iii)             To make distinguish

(iv)             Comparison of abilities.

(v)               To evaluate the progress of Institution

(vi)             Selection for Higher education

(vii)           To get employment

(viii)         Popularity/Standard of educational institution.

(ix)             Selection of intelligent students.

(x)               Competition.

(xi)             Evaluation of teacher’s performance

(xii)           Evaluation of objectives and curriculum.

(xiii)         Creation of good habits in students

(xiv)         Satisfaction and happiness of parents

De-Merits of External Assessment

(i)                 Use of unfair means in the examination hall.

(ii)               Just pass the exam/toget degree

(iii)             Partial curriculum is covered

(iv)             In complete evaluation of personality.

(v)               Un reliable results.

(vi)             Use of helping books & guess papers.

(vii)           Chance/Luck

(viii)         Corruption

(ix)             Exams without specific objectives.

(x)               Negative effect/Impact on the students.

(xi)             No attention over research.

(xii)           It is time consuming.

(xiii)         Pet questions are respected

(xiv)          Standards vary from Board to Board and University in the same year.

(xv)           Marking is not up to the standard.

Suggestions for Improvement:

(i)                 Comprehensive Evaluation

(ii)               Employees of examining bodies to be controlled.

(iii)             Invigilating staff.

(iv)             Secrecy sections should be fool proof.

(v)               Appointment of Examiners

(vi)             Change in examination point of view, It should not be objective, It should be mean to achieve objectives.

(vii)           Reform in question papers.

(viii)         Marking of Answer Scripts.

(ix)             Ban on helping books and guess papers.

(x)               Amalgamation of Internal and External exam.

(xi)             Oral test should be taken.

(xii)           Amalgamation of subjective and objective type test.

(xiii)         Record of students.

(xiv)         Question paper should be based on curriculum rather than text book.

In-spite of these flaws both are necessary for the betterment of education system. Internal assessment prepares the students for external Assessment. Therefore we can’t avoid any one. But we have to replace/remove the negative points from these to make more effective to these systems.

Source by Aijaz Ahmed Gujjar

International network marketing also known as multi-level marketing, international direct selling or international referral marketing, is a term that means a unique marketing structure that is engineered to form a marketing and sales capability by providing compensation to promoters of company products and services. The most loved part is that promoters are given commissions not only for sales they helped generate but also for the sales made possible by promoters they have referred into the system thus creating a downline of promoters. The downline can be illustrated in pyramidal form to fully showcase the hierarchy of multiple compensation levels. Companies may use such technique as a mere part of their general marketing strategy or as the core of their overall marketing campaign.

Setup

An international network marketing company is represented by independent and unsalaried salespeople commonly known as distributors but are also sometimes referred to as associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, etc. they are not employed by the company the produces or provides the products or services they sell and therefore do not receive any time-based salary. The distributors only receive according to the quantity of products or services they sold by their own means and of course, the sales of their downline network.

International network marketing distributors grow their organization through the establishment of their own loyal and active customer base which is composed of consumers who buy straight from the company. Another way to expand is to recruit an efficient downline of able distributors who are also likely to build their very own customer base. There are also those distributors who buy products from the company at discounted or wholesale price and then they sell them at regular prices. This way, they get to earn commissions while at the same time earning the discount as extra profit.

Compensation Plans

International network marketing distributors receive compensation based on the company’s compensation plan.

1. Unilevel Plan

The unilevel plan is the most basic international network marketing compensation plan. Here a marketer is permitted to sponsor only one line of distributors which is called his frontline. The number of distributors one can include in his frontline is unlimited as to encourage people to recruit as many frontline distributors as they are capable of. The unlimited frontline is because the compensations are usually paid out on a limited depth only. A sponsor can normally receive compensation on sales five to seven levels deep.

2. Stairstep Breakaway Plan

The Stairstep breakaway plan’s distinguishing factor is the fact that t has representatives who are accountable both for personal sales and for group sales volume. Distributor recruitment and product retail is what makes up volume. A group leader will be selected depending on the sales performance with any representative with one or more downline recruits qualified. The group leader is entitled to different discounts and rebated depending on how well he performed. Once predefined personal or group target volume sales are realized a representative will move up to a higher commission level, such activity goes on until the representative’s sales finally reach the top or final commission level and eventually breaks away from his upline. He is then treated as no longer connected to the upline and his compensation end unless he agrees to start all over again. The uiplining continues until all international network marketing members have broken through.

3. Matrix Plan

The matrix plan is similar to the unilevel plan besides the fact that it only allows a limited number of distributors in the first level. Recruits after the limit are automatically places on lower level positions in the downline. Maximum width and depth is common in matrix plans. A new matrix is initiated whenever the current matrix reaches its maximum width and depth. International network marketing matrix representatives earn unlimited commissions on limited volume levels with very minimal sales quotas.

4. Binary Plan

An international network marketing binary plan permits representatives to have two frontline distributors only. Every time a distributor sponsors more that two distributors, the excess are placed below that distributor’s frontline. The primary limitation is that distributors must “balance” their two downline legs to receive commissions. Balancing legs typically requires that the number of sales from one downline leg constitute no more than a specified percentage of the distributor’s total sales.

5. Hybrid Plan

Hybrid compensation plans are engineered having elements of two or more kinds of compensation plans.

Source by Darewin Ocampo

*The succeeding article is about Marketing Self Published Books, Profitable Book Marketing, Book Marketing Strategies, and many other useful tips about online book marketing.

Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Also, compare the effectiveness of your book marketing plan with the competition of the same genre, and consider relevant marketing factors such as the pricing of the book, the common qualities of the bestselling authors, the present market demand for the genre, and the strengths and weaknesses of the competition.

Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well:

1. Conduct book signing campaigns at local/statewide bookstores, book fairs, and literary conventions, which lets you market for free or for a very minimal registration fee.

2. Strategically schedule the announcement of your new book or continuing publicity with a relevant national news event, a new blockbuster movie, or a trade fair.

3. Write articles on topics of current interest and correlate it with the beneficial features and advice found in your book, then submit at free PR websites.

4. Participate in various online authors’ or genre-specific blog sites. This is one tried-and-tested avenue for the so-called “viral marketing” to flourish because in manifesting your thoughts and perspectives to thousands of online bloggers, you make them appreciate your knowledge and expertise on a particular subject matter of interest, which is related to the book you are writing. In this manner, you are actually and indirectly promoting your book with your interesting ideas shared online.

5. Publish actual portions or excerpts of your book together with a concise feature article that can be distributed in high visitor web portals and article data bases on the Internet.

6. Deal with a reliable print-on-demand publisher that offers complete and extensive distribution services.

7. Consider more promising, diversified literary text formatting options for your works like having a full text version of your book stored in .pdf format, having an e-book version of your writing, and having downloadable versions of your book to Internet-capable handheld computer owners.

8. Participate often in writers’ conventions, writing guild conferences and symposia and the like. You could gain crucial, practical inputs from seasoned authors who will give you effective marketing advice that may not be found elsewhere.

9. Have yourself available as a public forum/special events speaker in the field or area of your expertise. You may not actually sell books, but may issue author cards for the program participants who may be your future book buyers.

10. Consider listing your book on online classified ads websites.

11. Send e-mails to your friends and reader fans of scanned excerpts of your book with a matching explanatory note.

12. Place an ad in social networking sites that allow the marketing of your books/latest work for free or for a discounted fee.

13. Be a proactive author like giving complimentary copies of your book to celebrities and well-known resource persons, sending opinion articles for newspapers, and getting actively involved in community projects and charitable events.

14. Contact genre experts, independent book critics, and well known book review companies for favorable endorsement comments,

15. Send PR’s to newspapers in your city or state for the purpose of being featured and getting book reviews.

16. Find local or state area radio stations and television stations that actually feature programs about writers, literature, or books then try to find out if you can send a PR of your book or better still, get a radio or television interview.

17. Make your own creative video presentation of your book and upload it to video-sharing websites.

18. Be your own book broadcaster. Make a podcast-able audio presentation of your book. This marketing option is ideal for authors of language and speech books, business and economics books, and even of the fiction genre.

19. Find author marketing websites that offer free ad listings of your book. This is the Internet version of the conventional bulletin board display.

20. Find book marketing services providers that offer bundled marketing programs at a discounted rate. Compare prices according to your book marketing needs, the kind of services that you prefer, the quality of the services offered, and the limits of your marketing budget.

Source by Jake Olvido