Promotional Badges – Marketing Emblems of Your Company

Promotion strategies come in wide variety. There are television and radio advertisements, parties, events, and many more. But one of the things that a company must take into consideration when doing promotions is the cost at hand for the plan.

Events eat all the money in the budget as well as advertisements on TV or radio. Unlike other promotions, promotional items are what you need to do direct marketing to your consumers. One of the items you can make use of that are cost effective are promotional badges.

Badges, also called patches, are wearable stuff made from metal, plastic, leather, textile, rubber, or other materials. Badges are commonly added accessories attached to clothing, bags, footwear, vehicles, or to home appliances like the refrigerator.

Four General Categories of Promotional Badges

Badges generally have four categories:

1. Enamel badges have colors made of glass-based or synthetic polymer enamel, which are filled at the base of the badge. Enamel badges are available in a wide range of metallic and translucent finish.
2. Name badges are usually used in exhibits, events, or presentations because of the identity that the badge has. Name badges provide the best opportunity for your company or organization to be identified by the people. Well-designed, neat, and sensible promotional badges greatly help in establishing your company image. Corporate graphics or your company logo can also be engraved on the name badge.
3. Flashing button badges are trendy button or pin badges made of LED, which allows it to flash in the dark. Flashing button badges come in multicolor finishes to give that stylish feature.
4. Custom metal badges are perfect if you want to have your own way of having the badge as effective as possible when it comes to direct marketing.

Why Choose Promotional Badges

Badges are perfect for your direct marketing approach, since they are wearable, with funky style, convenient, and less expensive. The media industry, for example, benefits from promotional badges for its promotions in records and releases and concert tours. Civic and charity institutions also utilize badges for mass appeal through inscribing their slogans on the badges, since these badges have great mass appeal and have those attention-getting designs. You can also take advantage of events where you can use these badges as giveaways.

In addition, these badges can be personalized according to your campaign or slogan or the message that your company wants to convey. As promotional badges have still a long way to go before being out of fashion, your company badge, may it be large button badges or small ones, will be getting through your target market with your message.

Source by Douglas Gregory