How to write Marketing Communications Plans?

Marketing communications are all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used. It is the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses. Marketing communications is: adverting, sales promotions, personal selling, PR and direct and interactive marketing.

When writing marketing communications plan it is important to:
1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other.
2. Develop segmentation, targeting and positioning strategies
3. Develop creative message with which Marketing Communications Plan with communicate with target audience
4. Select and justify one or combination of marketing strategies (push, pull or profile)
5. Develop well-rounded and creative set of promotional mediums and allocate appropriate budget for each medium.
6. Create contingency planning strategy (in case something goes wrong)
7. Set strict set of evaluation and control mediums which would include milestones and continuous evaluation