How to Tailor your Marketing Message
Tailoring your marketing message is very important to everything you do when it comes to your marketing planning and execution. It is very crucial to spend time, thoughts and possibly money (hire a professional) to create a powerful marketing message that would help you stand out amonst the clutter and beyond your competition.
Simply said, your maketing message is the content for your collateral material, website and any marketing initiatives (print, online, TV, radio…) you use to promote your products and services. If well put together, your marketing message should speak to your prospects while grabbing their attention and clearly explaining how your products and services will solve their problem; what is unique about you; and what differentiates you from your competition.
In order to create a powerful marketing message you need to take the following into consideration:
– Your Target Market: Work hard on identifying your target market and narrow it down so you can tailor an effective message that appeals to that group.
– Problems and Solutions: While you are selling products or services, you need to be aware of the need in the market. So identify how what you are offering might be THE solution to your target’s problem. You need to define the pain so your marketing message addresses it while offering an immediate solution through your company. Concentrate on the “what is in it for me?” and how your services and products are geared towards offering a solution.
– Share Testimonials: Go beyond telling the audience about your solution by proving to them that what you have to offer actually works. We are bombarded by over 3000 promotional messages on a daily basis which is resulting in building resistance to any sales pitch we encounter. On the other hand, we tend to believe others who are similar to us and who experience positive results. That is why, it is important that you share testimonials from your customers showing results that were achieved.
– Why You? Make it clear why customers should choose you over your competition. What makes you different? Communicate your differences in an understandable fashion.