Different Types Of Marketing Materials
Graphic design is not just about style. It’s about finding the best way to communicate your message. Many company’s help you produce materials that speak to your audiences in strong and clear ways: from stationery systems and direct mailers to annual reports and corporate brochures and they develop strategic communications pieces that reflect your brand’s personality.
The graphic design work should be geared to match your existing brand image, or they should help you to define a new look for all your communications with a complete corporate identity.
Graphic Design Capabilities
• Brochure Design and Catalogs
• Web Design
• Print Layout Design
• Logo Design, Corporate ID
• Print Ad Design
• Flyer Design
• Posters
• DVD/CD Covers
• Product Packaging
• Newsletter Design
• Powerpoint Presentations
• Postcard Design
• Direct Mail
• Annual Reports
• Pocket Folders
• Email Newsletter
• Printing
• Trade Show Displays
• Catalogs
• Consumer Packaging
• Copy Writing
marketing materials and graphics:
Brochures
With just a few seconds to seal the deal, you need a design that really calls out to your target market. Do your marketing materials convey the strength and uniqueness of your firm’s abilities?
A brochure is typically created to help brand your company, showing benefits and features of your firm. And if the text is created with a marketing purpose, it should invoke a response from your reader. After the copy is developed, it should make you want to call your firm for more information. A brochure should help you create a warm lead.
Trade Show Displays
Utilizing the space in your trade show booth to its optimal selling power is crucial to getting a passerby to stop and take a look at what you have to offer. Each person spends about 3 seconds to take in what you are promoting. If they don’t get your marketing message in that amount of time, you’ve lost them for good. By putting your company on display in the most professional and attention grabbing manner, your marketing dollars will prove worthwhile. The companies should guide you through the process to determine what size trade show display is most appropriate for your exhibit space and advise you on what marketing message, graphics, and promotional products will be most successful.
Catalogs
Want to liven up the next issue of your catalog? The service providers catalog design services for print and online include project coordination, content development, writing, editing, photography, design, printing, binding and fulfillment. They should even publish your catalog in print, for web, e-book, e-commerce or request for quote.
They should work with you to determine which products are critical to your success, which are new and untested and where and how to position products in the catalog for maximum sales. If you have an existing catalog, they help you with a catalog performance analysis and what they learned should be implement your new catalog.
Consumer Packaging
With the right consumer packaging, your product will grab the attention of shoppers while building your brand’s credibility. Your service provider should create package designs that deliver important product information in an easy to read format. Additionally, their consumer package designs should comply with the important federal packaging laws.