Category: Small Business Marketing

The Internet marketing industry is rapidly taking over as the main vehicle for advertising a business or product. And there is no mistaking its overwhelming power for businesses that are predominately ran online.

With this amazing growth, comes more position openings for Internet marketing and the need to certify and train potential marketing professionals. In addition to that, small business owners will need to either hire or learn the fundementals of Internet marketing to keep their business up to date and immune from extinction.

One source of getting an Internet marketing certification online is to pay an outrageous tuition for a USF Internet marketing certificate. The University of San Fransico Online offers a credible Internet Marketing Training program where you can earn a Master Certificate in Internet Marketing. This is a viable option if you’re looking to work for a company that expects you to have some type of online degree internet marketing.

However, if you’re a business owner or someone who is searching for a way to learn the fundementals of Internet marketing, then paying an expensive tuition for Internet marketing may not be in your budget. If so, The Everyday Affiliate Certification Program offers a simple 90 day internet marketing certification online that anyone can afford.

The Everyday Affiliate Program is a step-by-step internet marketing training program that will show you exactly how to drive traffic to your website with, article marketing, social marketing, PPC marketing, and more. You will learn how to implement affiliate marketing and increase your profits substantially.

If you are new to Internet marketing and want tips and techniques that are used by top Internet marketers online, then The Everyday Affiliate Certification Program is the way to go.

Getting your internet marketing certification online doesn’t have to be expensive or time consuming. You can learn and earn within just 90 days using The Everyday Affiliate Certification Program. Visit: http://www.TheEverydayAffiliate.com

Source by Devin Dozier

It’s basically PR with tunnel vision glasses on that specifically focuses on marketing.

Of course today, when the topic of marketing communications is brought up, it’s usually brought up in the context of Internet marketing. Naturally there are exceptions but for the most part, this is so. You see, when it comes to the Internet and marketing, there really is a lot to talk about.

A marketing communications agency for instance can help a business person understand the vast complexities of Internet communications in a business sense. For instance, everyone knows that the Internet has literally billions of potential customers but what about the untold numbers of competitors?

Most marketers tend to simply discount their competition or at least minimize it. Rather, they tend to focus their attentions and resources on building a client or customer base and just assume that over time market forces will basically pull them in front of their competitors.

A Marketing Communication company on the other hand, can engineer a comprehensive online marketing policy that works to not only build a client or customer base but also simultaneously functions to vanquish your online competition. You see, like it or not your top competitors are doing the same to you.

Who hasn’t heard the stories of businesses that were launched online that shot to the top and made their owners millions in a relatively short period of time. Of course everyone has. So then was it luck or a simple series of fortunate accidents that propelled these online success stories? Also, if so, then how can you get your hands one of the lucky rabbit’s feet that they used?

The fact of the matter is that there was no luck involved at all except for a very few select cases. Rather, it was successful marketing communications that included the mystique of a shooting star. You see the story that you heard that had the business being propelled by its own spontaneous momentum was just that, a story that was put out as part of a comprehensive marketing communications plan.

You see it drew in clients or customers as it forced their competitors aside. After all, no one wants to stand in the way of a speeding train. Rather, everyone wants to get on board. While this strategy won’t work for every business online, for those that it has worked for, it worked beautifully. Even so, the fact remains that there is a successful marketing communications strategy for you, whether you have yet to implement it or not.

Source by Katrina Wagner

Many people often employ the term ‘global sourcing’ without actually understanding it fully. Global sourcing involves multinational purchasing, online marketing and also finding global market for the produced goods. B2B market is also a part of global sourcing. Business to business marketing depends on the suppliers online exchange notion, the product and sales concept and also the turn of production theory.

B2B market involves the marketing of goods and services online which in turn helps other companies to market or buy products. Manufacturers, suppliers online, resellers, the government and many more non-profit institutions are the common examples of B2B markets. Converting prospects into future customers is the important objective behind B2B market. B2B companies also make some money with this customer base.

-Advantages of B2B marketing

Global sourcing helps business to business marketing a lot. Because of the multinational purchasing, the B2B companies make profits based on other’s businesses. A non-profit organization is a best example for a B2B market. Here, they operate with the assistance of private donations. Also, it gets money from corporations and through government funding. Due to these reasons, a non-profit organization makes itself and its products and services attractive not just to the common people, but also to the entrepreneurs.

A B2B market mainly focuses on relationship building with suppliers online through its marketing activities. Multinational purchasing in B2B is a multi-step process that involves many people. Therefore, companies use various marketing strategies to involve many players in the target section. Components, raw materials, equipment and processing services are marketed. As B2B markets only target other businesses, they have more targeted markets than other B2C marketers.

-Risk factors and marketing strategy in B2B market

To be successful in this competitive world of business, suppliers online should have very good product with best technology and competitive process. Along with this they should concentrate on B2B marketing strategy. If they have effective marketing strategy, then identifying, segmenting, locating and quantifying B2B customers becomes easy. Only by adopting B2B marketing techniques, small business can get help from global sourcing.

Multinational purchasing is one of the fastest developing trends of B2B market. New technology brings more companies together and these companies then start to expand their business through global sourcing. Technology brings the world closer and so proper understanding and applying of the B2B concept is important to establish a successful business.

Suppliers online should maintain the relation with their counterparts through B2B market techniques to run their business in this competitive world. There are major differences in B2C marketing and B2B marketing. The involvement of many people in the decision making process makes B2B marketing very complicated. So, global sourcing should be done with caution and perfection.

Source by Dylan Sun

As an internet marketer, writing an internet marketing article can be a great source of free traffic to your website. But there are certain steps you should follow to write an effective article that will attract not only traffic to your site but provide great value to your readers and make them want to come back for more.

I have prepared this Internet Marketing Article Report to help you become an effective article writer through my step by step Article Writing Tutorial.

Step One – Determine Your Audience

Decide who your audience is going to be. If you are a collector and you are trying to sell pieces of your collection, then perhaps a review of that piece would be a good idea. But if you are an internet marketer, and you do a review of a 19th century coin or a Barbie Doll, do you think you are going to attract the kind of person that is going to be interested in your network marketing internet business? No. So, you want to figure out who you are writing for and write an article based on the kind of person you want to attract.

Step Two – Provide Value

Once you have decided who your target audience is make sure you provide good value to them in the meat of your article. Write an article that will be helpful to them. You can do research on your chosen topic by Googling (or Yahooing, Binging, whatever your search engine of choice is) the topic to see what others have said about it. This will help you brainstorm ideas for what to write about in your article.

Step Three – Pick Your Key Words and Phrases

When writing an effective article, be sure to research and include key words and phrases in your article to help your article’s rankings in search engines. Your key words and phrases should be relevant to your topic and your article context. However, you want to keep your article readable and enjoyable, so you don’t want to overdo the mention of keywords and phrases.

Step Four – Give Your Article a Catchy Title

The Title is what is going to draw prospective readers in. You could have the greatest content in your article, but if you don’t present it, via the Title, in the right way, you are going to lose potential readers. So, think of something catchy and magnetic to draw your audience in. Put some pizzazz on it. Don’t be dry and blah, but be on topic, you don’t want to mislead your audience – you will lose respect and trust that way. You also want to include your key words and phrases into the title if possible.

Step Five – KISS: Keep It Simple Stupid

When writing your article, unless you are writing for a technical audience, keep it simple. It has been suggested that you write only in an 8th to 9th grade level. If you keep it simple, the bulk of your audience will have no problems understanding it. Also, readers with limited English will be able to understand more of your article if you keep it simple. A good length for an article is around 500 to 700 words that are broken up into paragraphs of about three to five sentences each. Most readers have short attention spans, so you want to keep it short and to the point yet still provide a great value.

I hope this Article Writing Tutorial has helped you become a better, more effective article marketer.

Source by Kelli Jacobson

A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn’t neglect customer retention and key partnerships. All of these elements should be specific to your hotel’s intended customers and the geographic area.  

1) Product – Your hotel’s services  

For every hotel, the basic product offered is the same service – use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.  

2) Promotion – How to get the word out  

Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer’s point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy – press. Consider whether a public relations strategy can help make this happen.  

3) Price – The right rates for your hotel  

Your marketing plan must show where you want your pricing to fall within the market’s range. The choice of price ties directly to your hotel’s profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.  

4) Place – Where customers and your services meet  

Place is more than the choice of location for your hotel. “Place” in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).  

5) Customer Retention  

Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.  

6) Partnerships  

Finally, consider how you will work with your hotel’s neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don’t stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.

Source by Eric Powers