Category: Small Business Marketing

Marketing plays a vital role in economic growth in the present global world.  It ensures the planned economic growth in the developing economy where the scarcity of goods, services, ideas and excessive unemployment, thereby marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in greater employment.

• Marketing stimulates the aggregate demand thereby enlarges the size of market.

• Marketing in basic industries, agriculture, mining and plantation industries helps in distribution of output without which there is no possibility of mobilization of goods and services which is the key point for economic growth. These industries are the back bone of economic growth.

• It also accelerates the process of monetizing the economy which in turn facilitates the transfer of investible resources.

• It helps in discovery of entrepreneurial talent.

• Intermediate industrial goods and Semi-industrial products etc. essentially marketed for industrial purpose in order to develop the industrial sector with a view to economic growth.

• In Export trade and services like tourism and baking marketing plays eminent role in order to grow the economy.

Now days economic and social changes are necessary for bring about the development of a nation. Social changes are brought about in a planned manner through social marketing technology.  Social marketing can be defined as the design, implementation and control of programmers calculated to influences the acceptability of social ideas and involving consideration of product planning, pricing, communication, distribution and marketing research.

With the rapid growing marketing business, technology is playing a more important role in the demands of analyzing and utilizing the large scale information gathered from customers. To predict the consequent business strategy by using technology, it is required to evaluate the customer performance, discover the trends or patterns in customer behavior. For this purpose the in modern world using the technology at a maximum level by e-commerce, internet marketing and services etc.

Even though in several developing countries, Government involves in marketing efforts in order to provide equitable distribution at minimum social costs by setting ceiling and floor prices of foods grains and industrial raw materials, setting maximum whole sale and retail prices of scarce consumer products etc. which ensures the smooth flow of essential goods and even influencing the decisions pertaining to distribution and advertising. Even though the economic recession affects the market   at a larger extent, it plays major role in economic growth.

The end result will be the maximization of growth of the economy in order to provide higher standard of living for all and the development of a economic levels of the people that fosters entrepreneurialism.

Source by Kiranvoleti

On the Internet, there are two kinds of marketing B2B and B2C. B2B is ‘Business to Business’ and B2C is ‘Business to Customer’. However in recent years two other terms have also evolved and they are B2E (Business to Employees) and B2G (Business to Government).

A B2C website is a typical ecommerce website that sells its product or service to its customer base. However there are a few exceptions such as a ‘lead generation’ website. Here the website is basically collecting data on the visitor by making him fill out a form. Then many websites are involved in selling such data to other suppliers who are in the business of supplying the necessary product or service. And since the person who is filling out the form is opting-in (opt-in), sending communication to him would not be considered as spam. The person who is filling out is considered as the customer and so lead generation websites can also be termed as B2C. But such websites often also become B2B.

B2C websites can be typical ecommerce websites or they can also be establishments trying to reach out to the customer base. For example a bank enabling a customer to login and view the balance in his account and also perhaps transfer some money comes into the domain of B2C marketing. And here are a few examples of some of the biggest ecommerce websites that are all typically B2C Amazon, Ebay, Yahoo Stores, Barnesandnoble.com, Buy.com and others. In fact most traditional big businesses are now going in for B2C marketing because they know that the customer base is also shifting to the Internet. For example, Dell Corporation now allows a visitor to the website to configure his computer. This is how the company is engaged in B2C marketing.

What’s Typical About B2C Marketing?

B2C marketing is great because the business is able to beat the geographical barriers and reach a global audience. Also, the business is able to reach the customer directly and cut all the middlemen who come in the picture when the product has to be delivered in the traditional way. B2C marketing also allows the business to cut costs.

Another great thing about B2C marketing is that it allows most businesses a space. This means that even a small home business is given the opportunity to compete with the biggest retailers, and that is because the costs involved in online B2C marketing is much less that of traditional marketing.

For example if you are into selling watches over the Internet, and if you are a small or a mid sized retailer, then it would have been extremely difficult for you to create a corner for yourself in a traditional market simply because the big brands have a deep pocket. They can beat you easily through hundreds of insertions in newspapers and the television. But B2C marketing gives everyone a level playing field. Well almost!

B2C marketing is here to stay and realizing this, businesses are trying to make changes to find out the best way of reaching out to the customer.

Source by James Copper

The concept of mobile marketing is new in the world of advertisement. Mobile has turned out to be a useful medium of advertisement with wise of Short Message Service (SMS). Although advertisers still prefer the traditional means of advertising their products and services but the method of mobile marketing is becoming more popular nowadays and is also generating more revenues.

Mobile marketing has become really very popular with rise of SMS since early 2000. It has mostly become popular in Asia and Europe. Different businesses collect the mobile phone numbers to send off the wanted or the unwanted content to the mobile consumers. It has been noticed that the businesses have reached the zenith within few hours after advertising their products or services via SMS.

SMS has really become a genuine advertising channel in many parts of the world. The reason behind this is that unlike email over Internet, carriers who simply police out their networks set the best practices and guidelines to mobile communication industry. Mobile Marketing Association and Interactive Advertising Bureau (IAB) have laid down guidelines and evangelize the use of mobile channel for the marketers.

Mobile marketing has become fruitful in the developing countries like Western Europe and North America. SPAM messages have always remained an issue in different parts of world because of carriers marketing their member databases to the third parties.

SMS initially experienced down beating media coverage in different European countries for being the new kind of Spam for some of the advertisers bought lists and have sent unsolicited content to the phones of the consumer. With guidelines being put by mobile operators, Short Message Service has simply become a popular branch of mobile marketing industry with about hundred advertising SMS sent all month in European country alone.

Over the few years, SMS short codes have become popular as new channel for communicating with mobile consumers. Different brands have started treating mobile short code as domain name of mobile allowing consumer to SMS the brand at the event.

Text messaging services usually run off short code. Sending SMS to any email address is also another way. Short codes generally are of five to six digit numbers, which have been allotted by all mobile operators in given country for brand campaign usage and other customer services. Mobile operators work out every claim before provisioning and check services to ensure that it doesn’t diverge from the original service description.

Source by Harjeet

What is Digital marketing ?

‘Digital Marketing’ is a referred term these days as the world is becoming digital and it has become important to know the strategies of this specific aspect of Marketing.

Marketing is about the promotion of a brand/service using distinctive channels and when we discuss about Digital Marketing, the prime promotion activities remain the same whereas channels used in are Digital.

The Big List of today’s Digital Channels

• E-mail Marketing

E-mail Marketing as the name prescribes is about using e-mails as a promotion strategy. It is a method to make individuals informed about the products or services texture.

Top Tools for E-mail Marketing

ActiveCampaign, GetResponse, MailChimp, ConvertKit, AWeber, Constant Contact

• Pay-Per-Click Advertising (PPC)

PPC remains for pay-per-click, a specimen of internet marketing wherein advertisers pay a fee every time their ads are clicked. Basically, it’s a method for purchasing visits to your site, as opposed to endeavoring to earn those visits naturally.

• Search Engine Optimization (SEO)

Search Engine Optimisation is an activity to upgrade search engine rankings i.e. the visibility of a site on search engine result pages. This is done by adding responsive components into a site.

• Display Advertising

It is a graphical declaration that seems consequent to content on websites, instant messaging (IM) applications, E-mails & included digital formats.

Examples include Content, Pictures, Animations, Audio, Video and Interactive content.

• Social Media Marketing (SMM)

Social Media Marketing is one of the facets of Digital Marketing that comprises the activities of gaining website traffic or consideration through social media sites.

Examples of Social Media:

Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest, Social bookmarking, websites & applications dedicated to forums and others.

• Content Marketing

Content marketing is an action of curating and sharing content in types of articles, pictures, videos and etc. over the web to get and hold clients of the significant business.

• Affiliate Marketing

Affiliate marketing is the performance-based marketing strategy involving an entrepreneur and one or more sites or affiliates. The affiliate website owners display advertisements on their own sites to market the entrepreneur’s goods or services in return for a rate of benefits.

An affiliate can make money by three methods: Pay Per Click, Pay Per Sale or Pay Per Lead.

Top Affiliate Networks:

Amazon.com, Shineads.net, Rakuten Linkshare, Thememonster.com, ShareASale, Commission Junction, eBay Partner Network, Avangate.com

• Online Public Relations

Online Public Relation activity is firmly identified with enhancing results from a few of the further digital marketing communications techniques namely social media, SEO, partnership marketing and viral marketing.

Learn Digital marketing and become an expert:

There are many institutes that offer Digital marketing course, but DSIM is a leading institute that delivers quality digital marketing professionals. The institute is active since 2011 and has its branches in Bangalore and Kolkata other than Delhi.

The institute offers full digital marketing course or Online Marketing Course. The institute has got 8.6 rating from the trainees from all across the globe. You can check reviews on following Link. Have a look: DSIM reviews

Source by Manju Rai

Online Marketing Strategies

Putting together an online marketing strategy requires knowledge of strategies that will work for your business, or the knowledge of where to find people who have the experience to lend to you for your success. The best strategies include a portfolio of techniques that draw in visitors from different sources. Researching different online advertising methods, their costs and putting together a budget to test those methods is a wonderful way to get starting with the promotion of your business. Testing products is important because it allows you to create the perfect mix to sell your products and services.

There are many different types of advertising options available in the internet, such as banner ads, link building, blogs, press releases, article writing, cost-per-clicks, and many others. Deciding on the right mix of promotions requires you to have a certain feeling of chemistry with those advertising options so that you can check on them frequently and care about how they are performing. Once you decide on a group of promotions to focus on, be sure you learn as much as possible about how they work to bring in traffic and how they should be set up. You can consult an expert also to help you choose promotions that fit your needs.

Be sure to do your due diligence when researching the cost of online marketing strategies. There are many companies that offer promotion options, so you will want to get at least 3 quotes for each kind of advertising option you plan to use. This will help you to budget your advertising dollars wisely while saving you money without sacrificing the quality of the service you are purchasing. The lower the cost of advertising, the more effort it will take for you to get your product or service noticed. The higher the cost of promotions, the more likely you will get page rankings or advertising spots that will bring in more customers. It is important to look at these differences and decide on the best online marketing strategy for you.

Once you have chosen an advertising package for your online marketing strategies and have researched their cost to create your budget, you will want to immediately begin testing your advertising package to see which one produces the desired results you are looking for. As you allow your advertising to run, you will see customers visiting your information and converting into paying customers. Analyze the amount of paying customers that you get from your advertising, and reduce the cost or cancel the advertising that isn’t working for you. Now, you have created an online marketing strategy that produces great results.

Source by Uma A Ilango