Category: Small Business Marketing

These days, search engine optimization is the most effective and popular marketing strategy for your website to improve your website’s organic search engine ranking and drive more targeted visitors. As a result, SEO marketing strategy is important for any Internet company to become successful in online business. It is a complex process, which involves long term planning.

SEO Strategy

Professional search engine optimization consultants are dedicated to creating innovative Internet marketing strategies and search engine optimization solutions. They develop a search engine optimization strategy by incorporating the following on page and off page optimization techniques:

• Content research and creation
• Structuring content within the site
• SEO copywriting
• Optimizing website content
• Building inbound links
• Developing link popularity campaign
• Submitting to search engines and directories
• Site design
• Website ranking report
• Evaluation and tracking
• Maintenance

Grow Your Business – Keep Ahead of the Competition

Implementing appropriate search engine optimization and marketing strategies, you can get higher search engine positions in Google, Yahoo, Altavista, MSN, Sina, Ask.com, NexTag, AOL, Microsoft Live and AT&T Worldnet. Moreover, it helps your online business to improve your business results such as

• Generate highly qualified website traffic
• Ethical marketing practices
• Attracts inbound links
• Increase sales leads
• Grasp more business opportunities
• Build brand recognition
• Expand your web brand recognition
• Establish a successful website with stronger fulfillment paths and better usability

SEO Marketing Strategy Experts

If you want to build a professional website with an excellent marketing strategy, get the support from a leading search engine optimization service provider. These providers have experienced SEO experts and specialists with excellent knowledge and research capacity to deliver the most professional SEO strategy services.

Source by Rajeev R

It is easy to get carried away with the cheapness of direct email marketing campaigns as compared to any other kind – direct mail, call centres, mobile sales rep’s. It is even easier to get carried away with the cost:response ratio. Any rational assessment seems like a list of negatives:

• no insertion fees
• no printing costs
• no postage
• no handling
• no people

It appears too good to be true. But it is not. It appears free. But it is not. What it is, is cheap but this does not mean the campaign need not be costed.

The way to judge any campaign is by the return on investment (ROI). This is not a simple case of income over expenditure as the intent of a campaign might well be more than just selling items for more than they have cost you.

A simple way of assessing one’s ROI is to work out cost per objective. If the aim of the campaign is to sell items then it is a case of working out how much the campaign costs and taking this from the sales profit.

However, most campaigns will have more than one objective, and indeed probably should have. Whilst this might seem to complicate matters, if it is broken down into categories, things are simplified.

One straightforward method of assessing the effectiveness of an email campaign is to divide the total cost by the number of responses. On its own this is not much use so there is a need to refine the data by sub categorising the responses.

Examples could well be:

1. the number of visitors to your site
2. the number of responses generating a further enquiry from you
3. the number of direct enquiries from potential customers
4. those opting-in to your email list
5. finally that Holy Grail of responses, sales

There is no simple sales value one can place on most of these objectives so research is required to establish an evidenced value. If this isn’t completed then any conclusion as to the worth of your campaign is nothing more than a guess.

You need to be able to estimate the value of each visitor to your site. How much this might be depends to an extent on the type of site you are running. If it is purely sales, then anyone logging on should be viewed as someone physically entering a real shop. If they leave without buying something then your site is not working effectively. If sales are ancillary to the main purpose of the site, for instance an educational resource, then returns can be expected to be lower.

With regard to a sale, it needs to be established which was as a result of the email campaign and which was due to the effectiveness of the site. A customer on the email list buying the item specified in the email is a confirmed hit but it would also include any other items bought as a result of the visit to the microsite, or indeed, a similar item to the one subject of the campaign.

One would expect that conversion of enquiries into sales would vary depending on whether it is you or the customer initiating the contact. If it is the latter then the rate of conversion should be higher.

Whilst the value for each opt-in to your direct email marketing list is rather a blunt costing tool, further analysis can refine it. A one-man business would not have the sales potential of one which has recently expanded into a line of business you support.

The cheapness of bulk email marketing in comparison to other forms does not mean that costing and value should not be carefully assessed.

Source by Johns Nesa

Prospecting is defined as the act of looking forward to/expecting/anticipating a potential buyer or customer and it involves mental consideration.  Effective prospecting is expecting/anticipating a potential buyer or customer more effectively (i.e. in a way to avoid loss or waste; to gain a desired effect).   The question here is: How do you find your prospects to build your network marketing business?  Are you prospecting and doing so effectively?  Are you looking for, considering your prospects OR are you in front of anyone and everyone?  That is not effective prospecting.  Are you approaching your Warm Market: i.e. family, friends, neighbors, etc. and asking or even begging them to listen to you?  If so, this is not effective prospecting.  Are you making that list of 100 people without going through a mental process of considering their needs?  This is not effective prospecting.

When I started in network marketing a few years ago, I reached out to my cold market (my warm market being short lived) by placing small, inexpensive ads in local papers or handing out business cards and brochures and I followed-up with appointments…on the average 1 in 20 of my contacts.  Then travelling to the appointed destination to meet with my “potential prospect”, I would expound on my opportunity, educate him/her on my product, and proceed to convince him/her that what I had was what they needed.  An hour or two and a few cups of coffee (on me) later I was on my way home or perhaps to another such appointment.  I spent 50-80 hours reaching out in this manner before obtaining ‘a’ customer or enrolling ‘a’ Rep.  Does this sound at all familiar?  Believe me, this is not effective prospecting!

Fortunately, I was introduced to the Art & Science of Marketing (but not after struggling for 3 years) and learned to ‘target’ my prospects:  to look for/consider individuals that had a need, want, and desire for what I had.  I learned that effective prospecting had nothing to do with convincing.  For sure Effective Prospecting scrapped what my company was heralding: “Everyone who breathes is your market!”  Does this sound familiar?  Well, it is absolutely false! 

By implementing effective prospecting along with the most economical marketing tool on the planet today…the phone, I find hundreds of targeted prospects to talk to every day.  Given that two hour scenario above, I now dial, connect with, and close a true prospect into my business every 7 to 8 hours and you can too.  Effective prospecting is simple.  It is not only effective in terms of your time, but also your money and energy.  Time is money and, for me, my time is precious!

Effective prospecting is the difference between someone purchasing and someone not giving a hoot about your product.  Effective prospecting results in the right individuals joining your business each and every week versus monthly.  Effective prospecting has everything to do with the right message to the right person and making a connection.  Effective prospecting is about qualifying an individual for what you have and how you can help them.  Effective Prospecting is key to building a network marketing business with ease and confidence…ultimately resulting in success. 

Source by Linda LaClair

As a Dentist, dental practice marketing is not usually on the forefront of your mind.  Not only are you responsible for knowing your profession, keeping current with new developments in your field, and continuing education requirements so that you can continue practicing.  You also have to handle the day to day operation of your business.  This is something that Dental school just cannot adequately prepare you for.

Online dentist marketing is fast becoming the method of choice for Dentist’s who want to increase their new patients per month and increase the number of patients who come to them for premium services.

The biggest issue that most Dentists have is making sure that they have a steady flow of new patients coming through the door, and not just for cleanings.  The most profitable services that most Dentists offer have to do with cosmetic enhancements.  Whether it is simple dentures or high end implants, this is where your bread and butter is. 

 Print advertising is expensive and doesn’t work very well.  Television and Radio marketing works but is very expensive.  How are you going to set yourself apart from the rest of the crowd?  You have a website, but don’t get m any referrals from it and it doesn’t rank high in the search engines for the terms your clients are looking for? 

Search Engine Optimization or SEO for dentists is fast becoming the most effective way to attract new clients.

Before undergoing a procedure and spending the money to pay for it, consumers are using the power of the internet to research not only the options they have in local providers but also the procedures and pricing itself.  While no one is going to be performing the procedure on themselves after researching online, they are going to spend a decent bit of time researching dental procedures before making a decision. 

With SEO you can make sure and be the Dentist that consistently shows up in their searches solidifying your authority on the dental procedure that they are looking into and they will flood your office with calls for appointments.  Just a few extra clients per week could be what you are looking for to really get ahead.  Online Dental Practice Marketing is the best way to increase your client load for your dental practice. 

There are 3 essential aspects to SEO for your dental practice.

-Make sure that onsite optimization is set up for good keywords

– Make sure that you are listed in relevant search engines

-Publish articles weekly or more often on topics that you clients will find useful

These three steps are very basic but are more than many of your competitors are doing and will yield results with continued effort.  The other option is to hire a marketing consultant to do it for you.  This will be faster and may be less expensive than doing it yourself since you will be able to spend that time serving clients rather than handling the online marketing for your practice.

Source by Steve J

Since the dawn of the Information Age, many industrious souls have taken advantage of the tremendous marketing tool that is the Internet. Never before has it been possible to reach such a large and diverse potential buying pool. The key to using an Internet marketing tool is to customize it to reflect your business’s unique outlook, products, and services. With creative thought and having a clear understanding of how marketing can effectively work, the Internet marketing tool has the potential to make a dramatic improvement in any company’s sales.

The first, and very important function that an Internet marketing tool can do for you is get your company’s name out in the general public. Think of it as an online brochure. Here is where the public first sees your name and the products and services you offer. Like with any form of advertisement, you want this to project a positive, professional image with a large emphasis on personal attention. Especially if your business handles multiple types of products from different manufacturers, this electronic flyer is useful in clearly and concisely giving your potential client an accurate rundown of everything you can offer them.

Now that you have the public’s attention, it is time to launch a sales pitch. In your original online brochure you already put your wares out there. An Internet marketing tool can help display new products or services. It is an incredibly useful way to attract the attention needed to generate new sales. The use of a computer and Internet marketing tool also helps you enhance your up sell options. For example the customer chooses one item and your system immediately offers them a higher quality product or products to go with or enhance the one already chosen. You can quickly add up more sales using this handy tool. Of course the speed of the Internet helps to stay on top of customer service issues and secure a loyal customer base using your reputation for high quality problem resolution.

All of those features and more are what your customers can expect from an Internet marketing tool. Here’s a look at some of the perks and benefits that will come your way. With that impeccable customer service in mind, you will be able to provide a quick sales turnaround for you and your customers. Since the Internet marketing tool performs ordering and processing information almost instantly your clients don’t wait long for confirmation and their purchases, and you receive payment instantly. These types of systems also compile data on your customers that can be used to notify them of sales and other promotional offers. You can use this feature to send out surveys to previous customers to rate how well you are meeting your goals in customer service, product quality, and speed of delivery. The right Internet marketing tool gives your business a nice, professional appearance and is beneficial to both you and your customers.

Your Internet marketing tool is an amazingly diverse system for improving your existing customer base, increasing sales, and learning what is needed to drastically improve your business practices. Play around with ideas that work for the image you want to promote for your company, be creative with advertising ideas, and use the incredibly powerful features of an Internet marketing tool to provide better customer service than all of your competitors. In no time flat, you will have the thriving, money making business of your dreams. An Internet marketing tool, correctly used, is as good as money in the bank.

Source by Andy West