Advertising – Sales Marketing Tips and Tricks
Advertising is an old term used for promoting your products or services for better business results. Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. New trends advertising developed with the rise of mass production in the late 19th and early 20th centuries. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the “brand image”. For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post. Today, new media such as Internet marketing and digital signage is growing as a major new mass media.
Internet Marketing – Online Marketing, I-Marketing, Web Marketing
Advertising is one of the growing businesses of all over the world. Despite of the current recession, money spent on advertising has increased dramatically in recent years. In 2008, spending on advertising has been estimated at over $180 billion in the USA and $400 billion worldwide.
Evolution of Advertising
Advertising is one of the ancient time business. History tells us that Out-of-Home advertising and Billboards are the oldest forms of advertising. In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. This practice was carried over to television in the late 1940s and early 1950s. n the early 1950s, the DuMont Television Network began the modern trend of selling advertisement time to multiple sponsors. The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought.
Accounting Means Financial Statements
Marketing through the Internet opened new frontiers for advertisers and contributed to the “dot-com” boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. A recent advertising innovation is “guerrilla marketing”, which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.