The Best Way to Marketing Success – Promotional T-shirts!
You’ve seen them on the street or chuckled over a clever placement, but have you taken time to consider the effect that constant brand recognition plays upon you? To be sure, it would require a great deal of objectivity to fully track the subtle influence that promotional products have upon us, but the aggregate effect of this casual, cost-effective advertising is phenomenal.
The use of custom t-shirts as business gifts, promotional items or even as employee gifts is a widespread practice, and for good reason. With minimal cost, these t-shirts are spreading brand recognition and solidifying your company’s presence in consumers’ minds. That these imprinted t-shirts are used as promotional gifts performs a double purpose – not only are you increasing your visual exposure, you’re endearing your brand to the individual consumer who receives the promotional t-shirt. Coupled with the low cost of mass producing printed t-shirts in a modern environment, and there’s virtually no downside to this sort of grassroots viral marketing.
Corporations have a tendency to overlook simple solutions of this sort, but the numbers don’t lie – whether the message is being communicated through pricey television ads or through inexpensive tools like promotional products, an increase in consumer awareness always pays off. In addition, though the more expensive and conventional forms of advertisement reaches a broader audience, it’s amazing the amount of exposure your business can receive from one promotional t-shirt. Through everyday interactions with neighbors, friends and co-workers, any individual wearing your custom t-shirt is growing your business. In fact, any corporation realizes larger return on investment with these t-shirts; as production costs shrink, per item, on larger production runs, value grows as you’re able to distribute more “mobile marketing” to your employees and corporate partners.
The main considerations for this type of marketing is simplicity of design. A t-shirt has limited space and time to catch the eye – it needs to be colorful or memorable enough, yet short and concise enough, to make a favorable impression with passersby. A clever marketing team can create a design snappy enough to turn heads and plant the seeds of your professional image in innumerable minds through the use of these promotional items!