Profile of a Marketing Manager
In today’s competitive business environment, marketing department in any company is a very crucial department. The marketing strategies of a company have the potential to make the products or services of that company a success or a failure in the eyes of the target audience. Thus, the job of a marketing manager is very critical. It is a prestigious but there are huge responsibilities on the shoulders of a marketing manager. Marketing manager jobs are available in all big companies and some large companies even have multiple marketing managers if they have more than one type of product or services to offer. To understand more about a marketing management job, it is important to go through the job profile of a marketing manager. In this article, we will explore what are the different duties and responsibilities of a marketing manager.
As the job title suggests, the responsibility of a marketing manager is to formulate a firm’s marketing strategy and plan keeping in mind the policies of the company and revenue targets. In a marketing management job, the incumbent would be required to plan such marketing strategies that can win over new clients and retain the existing ones. With the support of the sales team and the marketing team , a marketing manager makes estimates of demand in the market for a company’s products and services and sets targets accordingly. It is also the duty of the marketing manager to promote these offerings to the customers in a positive manner and communicate with the target audience how the product or service is beneficial for them.
It is the job of a marketing manager to study and research the market and based on the practical results of such research, make a marketing plan that best addresses all the concerns of the market. A marketing manager can influence the enthusiasm and willingness of customers and thus help in increasing sales. As per the budget of the organization and the business environment of the industry, a marketing manager has to come up with the most effective and cost-efficient plan. Thus, the marketing manager becomes responsible for the profit and loss with respect to the product and its sales.
To get a marketing manager job, one must hold a master’s degree in business administration with the specialization in marketing. This educational qualification can be acquired even after a few years of working as a graduate. This is generally essential to land a marketing manager’s job in most firms. During the course period, the students are taught best practices of the industry and the ways to assess and read market demands and data and conduct research productively. Thus, it is good to acquire this qualification, if one is looking to get the job of a marketing manager.
Other than this, the soft skills required to be a successful marketing manager are very good communication skills, persuasion skills, a certain degree of shrewdness, quick thinking and appropriate decision making skills. These are some of the essential qualities that are required to be a good marketing manager. Most companies try to assess these skills and qualities before hiring a marketing manager. Strong verbal and oral communication skills are a must to possess to be successful at the job of a marketing manager.
Mostly all decisions of a marketing manager are based on the market research based on qualitative, quantitative, technical and observational techniques. It is after all these studies and researches that the marketing manager formulates policies and makes strategic decisions with an aim to increase the profits of the company. Some decisions are taken keeping in view profit over the long run, market share and revenue growth.
Thus, summing up the job of a marketing manager is to formulate, direct and coordinate marketing activities and policies for proper promotion of products and services. It is his job to work with advertising and promotion managers to implement the strategies. It also comes under the purview of a marketing manager to direct the hiring, training, and performance evaluations of marketing and sales staff and supervising their daily activities. A marketing manager is also required to evaluate the financial aspects of products and ensure that expenditures and investments are according to the profit-loss projections. Basis this, he develops pricing strategies.