Direct Marketing

 Mango Solutions is a business of direct marketing to the consumer, as by direct mail, mail outs or direct call over the phone. We direct market your services throughout Australia and New Zealand and direct marketing to customers either through mail outs, mailing lists or telephone rather than in a retail establishment.

 Mango Solutions can either provide you with the mailing lists for you to do your own direct marketing, or we have personally trained staff to suit your direct marketing requirements and to ‘direct market’ prospects and offer your service or products in a fashion that is not only professional, but in a manor that is direct and suitable for any type of marketing in the whole of Auz and NZ.

 If you think mango solutions can help you with your direct marketing you can contact us direct via email or call in to speak with us how we can assist you in direct marketing your product or services, you can choose to have us only mail out information or do all the work by direct marketing to potential clients.

 We also have Mailing lists for sale, in times past, when companies first started using Direct Marketing as a marketing tool,they come to a brick wall on where to start calling or sending information, however over the many years we have been in business we have now generated a huge mailing list and if you would like to enquire more about our mailing lists or direct marketing sercives visit our website below.

 Are you looking for a direct marketing company to work and manage and deliver direct marketing services for your business such as; telemarketing, marketing, mail outs, and an opportunity to grow and expand your business in Auz or NZ, then this is it, Mango Solutions… direct marketing for businesses like yours for the past 4 years!

Mango solutions, the solutions to you direct marketing needs.

www.mangosolutions.org

P: 07 5553 4178

Source by faryah

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.

1. Marketing builds value in your products and services for your customers.

Most salespeople want to know as little as possible to make the sale. Some sales staff needs technical specifications and things of that nature, but ultimately, the less they have to learn the better. This makes sense, because their goal is to make sales. Therefore, marketing has to step in and create value for your customer. If you can not create value for your customers, why will they buy from you? Sometimes they will buy from you once, but will they come back if there is no value?

Many times, business owners don’t capitalize on all the ways they can give value to their customers. They get lost in the production or product concept of marketing and end up with marketing myopia. Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. You can not let this happen to you. Pay attention to your customers and why they buy your products. People buy a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.

2. Marketing helps build customer relationships.

Everyone put emphasis on the sales staff when it comes to sales. “If the sales team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times as much to obtain a new customer as it does to keep an existing one. This means you need to maintain the relationship with your current customers in order to lower marketing and sales costs and increase sales.

Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of things: loyalty programs, thank-you cards, customer appreciation events, free gifts, and so on. Each company must find a unique way to set themselves apart from the competition while building a loyal and long-lasting relationship.

3. Marketing establishes a brand image.

When you use FedEx for shipping, you know what you are getting: fast delivery, flexible shipping options, and better service than other shippers. Are all of these things true? They may be, but their marketing activities established all of these. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.

You must use marketing to establish your brand. Customers need to know what to expect from your company based on your brand image. What kind of products and what types of service will you provide the customer? Let your marketing tell the story and establish your brand.

Source by Nate Stockard

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning

Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy

Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

Marketing Concept # 4: Target Market

Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.

Marketing Concept # 5: Budget

Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.

Marketing Concept # 6: Marketing Mix

The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.

Marketing Concept # 7: Website

In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.

Marketing Concept # 8: Branding

Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.

Marketing Concept # 9: Promotion and Advertising

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

Marketing Concept # 10: Customer Relationship Management (CRM)

The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

Source by Nate Stockard

Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can help clear up this confusion considerably and will help in your every day understanding of what marketing and marketeers are actually all about and what they’re trying to achieve.

1. Marketing is not sales.

Sales is the specific skill or act of closing a deal or brokering a customer’s commitment to enter into a deal or make a purchase. The skillset for sales people can be considerably different from that of the marketeer, although a good appreciation of each discipline will help both the seller and the marketeer in their respective roles.

2. Marketing is more about branding and profiling.

The marketeer will know how to build a successful brand image and how to raise the profile of a brand within its target market. Brand image is everything in some markets. The marketeer can help create a brand or image that is saleable, allowing a the sales person or team to then trade directly on that image.

3. Marketing is about identifying the requirement.

Marketing provides a company with the data it needs to understand what the marketplace needs and therefore what it needs to supply. It’s all very well having great product ideas but if there is no marketplace ‘pull’ for them, they will not sell.

Service companies need to know what services their customer sector needs; manufacturers need to know what goods or features their consumers want now and in the future. Just look at the Sinclair C5 from the 1980s – it was a great, simple idea but it ultimately had no market and failed.

4. Marketing is about creating the ‘pull’.

Creating the ‘pull’ is about making the market, not the individual customer necessarily, recognise the need for the product or service on offer. Some of the most successful marketeers have been able to create ‘customer pull-through’ resulting in the creation of a market around a specific perceived requirement. Just look at the all the products that you’re told you need to make your life easier. These products were marketed and we, as consumers, recognised a benefit, thus giving the product a market value. Just think: how did you manage without an electric toothbrush!?

5. Marketing is about understanding your target audience.

The market for each product and service is invariably different. The marketeer exists to classify the market by demographic, wealth, requirement and any other factor that may be appropriate. The marketeer will analyse the market and provide profiles of potential customers that will allow a company to design its products or services to have the right level of features, functionality, price or quality for that specific market. In the car world, just think about whether the same people are out there looking at buying Audis as well as Protons: it generally doesn’t happen. They are both built to different specifications, quality levels and ultimately, price. The respective marketeers have analysed the market and determined what their potential customer base will accept and actively look for.

Source by Paul Docherty

Graphic design is not just about style. It’s about finding the best way to communicate your message. Many company’s help you produce materials that speak to your audiences in strong and clear ways: from stationery systems and direct mailers to annual reports and corporate brochures and they develop strategic communications pieces that reflect your brand’s personality.

The graphic design work should be geared to match your existing brand image, or they should help you to define a new look for all your communications with a complete corporate identity.

Graphic Design Capabilities
•    Brochure Design and Catalogs
•    Web Design
•    Print Layout Design
•    Logo Design, Corporate ID
•    Print Ad Design
•    Flyer Design
•    Posters
•    DVD/CD Covers
•    Product Packaging
•    Newsletter Design
•    Powerpoint Presentations
•    Postcard Design
•    Direct Mail
•    Annual Reports
•    Pocket Folders
•    Email Newsletter
•    Printing
•    Trade Show Displays
•    Catalogs
•    Consumer Packaging
•    Copy Writing

marketing materials and graphics:

Brochures

With just a few seconds to seal the deal, you need a design that really calls out to your target market. Do your marketing materials convey the strength and uniqueness of your firm’s abilities?

A brochure is typically created to help brand your company, showing benefits and features of your firm. And if the text is created with a marketing purpose, it should invoke a response from your reader. After the copy is developed, it should make you want to call your firm for more information. A brochure should help you create a warm lead.

Trade Show Displays

Utilizing the space in your trade show booth to its optimal selling power is crucial to getting a passerby to stop and take a look at what you have to offer. Each person spends about 3 seconds to take in what you are promoting. If they don’t get your marketing message in that amount of time, you’ve lost them for good. By putting your company on display in the most professional and attention grabbing manner, your marketing dollars will prove worthwhile. The companies should guide you through the process to determine what size trade show display is most appropriate for your exhibit space and advise you on what marketing message, graphics, and promotional products will be most successful.

Catalogs

Want to liven up the next issue of your catalog? The service providers catalog design services for print and online include project coordination, content development, writing, editing, photography, design, printing, binding and fulfillment. They should even publish your catalog in print, for web, e-book, e-commerce or request for quote.

They should work with you to determine which products are critical to your success, which are new and untested and where and how to position products in the catalog for maximum sales. If you have an existing catalog, they help you with a catalog performance analysis and what they learned should be implement your new catalog.

Consumer Packaging

With the right consumer packaging, your product will grab the attention of shoppers while building your brand’s credibility. Your service provider should create package designs that deliver important product information in an easy to read format. Additionally, their consumer package designs should comply with the important federal packaging laws.

Source by Circle Limit Media