Many network marketers fall into the trap of right off the bat telling people about how wonderful their products are and that they are the best in the world. What I am telling you is that this is the absolute worst way to advertise your network marketing products or opportunity. There are three basic keys to successful network marketing promotion which when properly integrated into your marketing will enable you to finally take off in your business.
The first step to successful network marketing promotion is to not promote how great your products are, people don’t care. That is the honest truth. No matter how great your product is or how great your opportunity is people dont want to hear about it. Think about how much information and advertisement you see during the day. We have all become accustomed to tuning out advertisements. We hear all the time about how this product is the absolute best or this one will revolutionize the industry. How many of them do you actually listen to?
Instead, think about yourself and your products and company as a solution to people’s problems. Simply put, people have problems and want solutions to their problems. What they do care about is that they have a problem. They are tired, they feel sick all the time, moody, they might get colds all the time. They don’t want to feel sleepy anymore in the afternoon. Their kids have bad asthma and cough all the time and the doctors have put them on medication. Think of what your target market is and whatever their problem is, think about how you can provide them a solution.
Position yourself and let people know that you offer a solution, people will come to you. This is known as marketing.
What you want to do is position yourself as a solution to their problem, a solution to them being sick, a solution to them feeling tired all the time, etc. Position yourself and let them know what kinds of solutions you can provide. Get the word out that you can provide this kind of solution. Then they will get interested and listen to what you have to say. They will start to naturally come to you.
The three keys to successful network marketing promotion are to remember three things: Never directly promote your products, think of yourself as a solution to people’s problems, and position yourself as a solution to people’s problems. There are other excellent ways to be successful in network marketing, but these three ideas will create the right mindset for your organization to explode.